Marketing Operations Manager — Funnel & Lifecycle (AI)

Location: Hybrid schedule with 2 days per week at the New York City office, 55 Water Street

Base wage: $121,000–$151,000 per year

Company

hirify.global provides a multi-product platform that helps businesses manage HR-related needs and run their operations.

What you will do

• Map and improve prospect and customer journeys across products, channels, and self-service, hybrid, partner, and managed-sales motions.
• Own lead-management processes including intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re-engagement.
• Translate business strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers, and suppression policies.
• Define and implement nurture, abandoned-application, onboarding, adoption, retention, and cross-sell journeys with Campaign Operations.
• Identify funnel leakage, stalled journeys, conflicting outreach, data-quality issues, and follow-up gaps.
• Measure conversion, journey progression, routing accuracy, speed to lead, and handoff quality while using AI and experimentation to improve operations.

Requirements

• 6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function.
• Experience supporting a multi-product B2B technology business with self-service or product-led and sales-assisted motions.
• Strong knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration.
• Experience translating business strategies into operational rules across CRM, marketing automation, and customer-engagement platforms.
• Comfort working with firmographic, behavioral, product-usage, engagement, and customer data.
• Strong analytical judgment, cross-functional partnership skills, and practical experience using AI and automation to improve go-to-market operations.

Culture & Benefits

• Welcoming, casual, and supportive work environment.
• Benefits and wellness program offerings.
• Company retreats and opportunities to learn from leaders in the startup community.
• Inclusive workplace focused on diversity, collaboration, and entrepreneurial leadership.