Vice President, Growth Marketing

Location: New York City Office, United States

Base wage: $285,000–$325,000 per year

Company

hirify.global provides HR solutions and services that help businesses manage their operations and focus on growth.

What you will do

• Lead the integrated Growth Marketing strategy across acquisition, conversion, lifecycle marketing, bookings, and revenue outcomes.
• Strengthen sales-led acquisition through integrated campaigns, account-based marketing, paid media, organic discovery, field programs, and nurture.
• Scale digital-first and hybrid acquisition journeys in partnership with Product, Engineering, Revenue, and the Acquisition Engine team.
• Develop lifecycle and expansion programs using segmentation, behavioral signals, messaging, and channel activation.
• Manage Growth Marketing budgets, talent, agency resources, forecasting, attribution, and acquisition economics.
• Build the Growth organization, improve operating systems, and apply personalization, automation, search, answer-engine discovery, and AI.

Requirements

• At least 15 years of marketing experience, including 5 or more years in a leadership role overseeing digital, field, and lifecycle marketing.
• Demonstrated success with both established sales-led and scaled digital growth motions.
• Experience growing subscription businesses, platforms, or multi-offering portfolios; B2B SaaS and SMB experience are desirable.
• Expertise in demand generation, integrated campaigns, account-based marketing, performance media, funnel optimization, experimentation, and product-led growth.
• Strong commercial and analytical judgment, including budget allocation, forecasting, acquisition economics, and performance measurement.
• Experience hiring, developing, and leading multidisciplinary teams, including managers of managers, with strong executive communication and cross-functional influence.

Culture & Benefits

• Welcoming, casual, and supportive entrepreneurial environment.
• Benefits and wellness program offerings.
• Company retreats and opportunities to learn from leaders in the startup community.
• Inclusive workplace with reasonable accommodations for disabilities, religious beliefs, and other legally protected needs.