Director, Resident Marketing (FinTech)

Location: Remote, Texas, United States

Salary: USD 140,600–239,400 per year

Company

Build connected resident experiences across payments, moving, insurance, and other services for multifamily communities.

What you will do

• Lead and develop a team of four through goal setting, delegation, coaching, and performance management.
• Own resident marketing strategy and the campaign roadmap across the resident journey.
• Lead multichannel campaigns across email, SMS, and in-app messaging, including segmentation, creative development, testing, and optimization.
• Build personalized lifecycle and property-management-company-enabled programs that increase service adoption and strengthen resident relationships.
• Coordinate campaign intake, team capacity, stakeholder priorities, and cross-functional dependencies.
• Establish performance reporting for engagement, conversion, retention, and revenue, translating results into business recommendations.

Requirements

• 10+ years of consumer, lifecycle, growth, or B2B2C marketing experience, including significant experience managing and developing teams.
• Proven success setting marketing strategy and delivering measurable campaign results.
• End-to-end experience with multichannel consumer campaigns, segmentation, personalization, testing, and optimization.
• Hands-on experience with marketing automation and consumer engagement platforms.
• Strong analytical, project management, prioritization, communication, and cross-functional influence skills.
• Ability to use generative AI tools such as ChatGPT and Claude to expedite and refine deliverables.

Nice to have

• Marketing experience in FinTech or consumer financial services, especially payments, insurance, or credit-building products.
• Bachelor’s degree in marketing, business administration, or a related field.
• Experience with journey mapping.

Culture & Benefits

• Remote work arrangement for the United States role.
• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus eligibility.