Senior Product Marketer, Financial Institutions (Web3)

Location: 100% remote; candidates should be located between UTC-5 and UTC+2.

Company

hirify.global develops open-source security libraries, AI-native security tooling, research, audits, developer tools, and solutions for onchain finance and digital asset institutions.

What you will do

• Own positioning, value propositions, differentiators, and buyer-persona messaging for institutional solutions.
• Lead go-to-market plans, timelines, announcements, launch assets, and post-launch adoption for new solutions.
• Build AI-native sales enablement assets, including sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials customized for each account.
• Run AI-powered competitive and market intelligence workflows covering competitors, regulatory developments, and industry news.
• Create use-case and solution pages in the CMS and contribute to research reports, thought leadership, newsletters, and social media content.
• Support early adopter and design partner programs, bring customer and market feedback into roadmap and packaging discussions, and define launch and adoption metrics.

Requirements

• 3+ years of product marketing experience at companies selling to institutions in financial services, digital asset services, or blockchain with an institutional customer base.
• Demonstrated success marketing to banks, asset managers, or financial market infrastructures at a company that won their business.
• Daily experience building and using AI workflows for content creation, research, competitive monitoring, and sales assets, with examples of work built.
• Solid understanding of digital asset and tokenization use cases, including tokenized deposits, money market funds, repo, and stablecoins.
• Exceptional writing skills and the ability to explain complex technical and regulatory topics clearly and credibly to senior audiences.
• Experience working closely with Sales and Product to turn strategy into deal-ready assets.
• Strong project management skills and comfort working through compliance and approval processes.
• Self-driven, collaborative mindset suited to dynamic environments.

Nice to have

• Product marketing experience for security, consulting, or professional services.
• Experience building web pages through a headless CMS such as Sanity.
• Familiarity with blockchain technology and smart contract development.
• Experience running beta, pilot, or design partner programs.
• Experience with HubSpot or similar marketing automation tools.

Culture & Benefits

• Fully remote work with company gatherings around the world.
• Flexible time off.
• Paid family leave: 8 weeks for primary caregivers and 4 weeks for secondary caregivers, plus a one-time $3,600 baby bonus.
• Up to $500 for home-office equipment and a monthly coworking stipend.
• Medical insurance and learning and development opportunities.
• Commitment to equal opportunity and a diverse workforce.

Hiring process

• Recruiter interview, hiring manager interview, team interview, and leadership interview conducted on Zoom.
• Paid take-home work test lasting up to 10 days.
• Reference checks.