Product Marketing Lead (Crypto/DeFi)

Location: London, United Kingdom

Company

Financial infrastructure company building enterprise and public-chain distributed ledger products for financial institutions, markets, and onchain real-world assets.

What you will do

• Set marketing strategy and sequencing across launch phases for the Corda Protocol and its asset pipeline.
• Own launches end to end, including product claims, messaging, and launch assets.
• Define ideal customer profiles across onchain investors, DeFi partners, allocators, treasuries, and asset-originating institutions.
• Conduct weekly customer and partner conversations, converting insights into positioning and content.
• Own the content pipeline, marketing calendar, sales enablement materials, and growth programmes.
• Develop partner, affiliate, referral, loyalty, sponsorship, conference, online, and onchain growth channels.

Requirements

• 6+ years of marketing experience, primarily in product marketing, including at least 2 years in crypto or DeFi.
• Experience at an institutional crypto or DeFi company, leading protocol, exchange, or CeFi platform.
• End-to-end launch ownership and positioning that measurably improved adoption or revenue.
• Hands-on experience with partner, affiliate, referral, or loyalty programmes measured using onchain and funnel data.
• Experience marketing permissioned and permissionless onchain products, including eligibility rules, geo-fencing, and approved-language constraints.
• Fast, clear writing that translates complex financial and technical details into narratives for investors, DeFi teams, and institutions.
• Outcome ownership and judgement when acting on partial information during fast-moving launches.

Nice to have

• Background in institutional crypto, real-world assets, tokenisation, or onchain credit and yield.
• Experience in the Solana ecosystem.
• A network among DeFi protocols, KOLs, allocators, or crypto media.
• Fluency with Dune, Mixpanel, Amplitude, and a CRM such as Dynamics, HubSpot, or Salesforce.
• Experience managing agencies or building automated, AI-assisted content workflows.

Culture & Benefits

• Hands-on role combining strategic ownership with direct execution.
• Collaboration with sales, product, executive leadership, partners, clients, and prospects.
• Support from internal and external contributors.
• Interviews are conducted by Microsoft Teams, Microsoft Bookings, or in person at an office.

Hiring process

• First interview with the Global Talent Lead.
• Further interviews take place through Microsoft Teams, Microsoft Bookings, or in person.