B2B Marketing Director

Location: London, Bristol or Halifax, UK. Hybrid working requires at least two days per week, or 40% of working time, at one of the office sites.

Company

hirify.global is a UK financial services group transforming its business, data and technology to serve business and institutional clients.

What you will do

• Lead the B2B marketing agenda across Business & Commercial Banking, Corporate & Institutional Banking and Workplace businesses.
• Shape and deliver marketing strategies covering business banking and SME, mid-markets, corporate and institutional banking, and workplace propositions.
• Lead go-to-market activity for lending, payments, trade finance, investments, pensions, protection and wealth solutions.
• Drive customer acquisition, engagement, retention and product adoption through account-based, sector and integrated marketing programmes.
• Build market reputation through thought leadership, market engagement and strategic content programmes.
• Use customer data, insight, personalisation and robust measurement to improve digital engagement and demonstrate commercial and customer value.

Requirements

• Significant senior-level B2B marketing experience in a complex, customer-led organisation; experience from sectors beyond financial services is welcome.
• Strong understanding of business and institutional customer needs, decision-making processes and market dynamics.
• Proven expertise in account-based marketing, proposition marketing and relationship-led growth strategies.
• Strong commercial acumen and a track record of translating marketing investment into measurable customer, commercial and brand outcomes.
• Experience leading integrated marketing programmes across owned, earned and paid channels, supported by data, personalisation and marketing technology.
• Ability to build trusted partnerships and influence senior stakeholders across business leadership, product, distribution, digital, data and customer teams.
• Experience leading teams, agencies and external partners in a complex environment.

Nice to have

• Experience creating thought leadership and client engagement programmes that strengthen reputation and market presence.
• Experience balancing long-term brand building with near-term commercial priorities.
• Experience applying customer insight, market intelligence and performance data to optimise marketing outcomes.
• Experience working in regulated industries with an appreciation of regulatory, reputational and customer risk.

Culture & Benefits

• Full-time permanent role with a 35-hour working week and hybrid working.
• Commitment to diversity, equity and inclusion, learning and development.
• Reasonable workplace adjustments for disabilities, health conditions and neurodivergence, including flexibility in office attendance, location and working patterns.
• Pension contribution of up to 15%, annual performance-related bonus and share schemes including free shares.
• Adaptable lifestyle benefits, wellbeing initiatives and generous parental leave policies.

Hiring process

• Reasonable adjustments are available throughout the recruitment process.
• Applicants with disabilities, long-term health conditions or neurodivergent conditions who meet the minimum criteria may be guaranteed an interview through the Disability Confident Scheme.