Principal Content Strategist (Ecommerce)

Location: London, United Kingdom

Company

hirify.global provides payment technology and software solutions that help businesses, financial institutions, and cardholders move money between buyers and sellers.

What you will do

• Develop and implement content strategies that build awareness and trust with ecommerce audiences.
• Research content topics through customer interviews, competitive analysis, and collaboration with product marketing, sales, and executive stakeholders.
• Plan and produce video podcasts, webinars, interactive web content, customer stories, blogs, newsletters, and campaign assets.
• Manage editorial calendars, distribution across social, paid, and email channels, and the full webinar registration and post-event experience.
• Define content models and schemas to standardize structures, support reuse, and improve scalability.
• Map content to the buyer journey, support product launches, use AI tools to accelerate production, and analyze performance to refine topics and messaging.

Requirements

• 5+ years of experience in content marketing, ideally within a technology company.
• Strategic thinking, strong relationship-building, and experience driving cross-functional participation.
• Experience creating multiple content formats and working across social, email, and campaign channels.
• Strong research, communication, editing, and storytelling skills, with sound editorial judgment.
• Proficiency with LinkedIn, Instagram, Facebook, Reddit, and YouTube.
• Experience collaborating with Sales, Product Marketing, and Customer Success, including knowledge of lead scoring, content-influenced pipeline, and funnel stages.

Nice to have

• Experience with Copy.AI, Ceros, interactive content development tools, or podcast management.
• Ecommerce or point-of-sale experience.

Culture & Benefits

• Work with inclusive, global teams in an evolving payments technology company.
• Collaborate with colleagues across borders and learn from experienced industry professionals.
• Operate in a culture that values curiosity, innovation, ownership, teamwork, and continuous improvement.