Principal Content Strategist, Ecommerce

Location: London, United Kingdom

Company

hirify.global operates in the payments industry and provides services supporting global commerce.

What you will do

• Develop and implement content strategies for ecommerce audiences to build awareness and trust.
• Research content topics through customer interviews, competitive analysis, and collaboration with product marketing, sales, and executive stakeholders.
• Plan and produce video podcasts, webinars, interactive web pieces, written content, and customer stories with internal partners and vendors.
• Manage editorial calendars, newsletters, social distribution, paid campaigns, email marketing, webinar experiences, and CMS workflows.
• Define content models and schemas to support standardized, reusable, and scalable content.
• Map content to the buyer journey, support product launch campaigns, use AI tools to improve content velocity, and analyze performance to guide optimization.

Requirements

• 5+ years of experience in content marketing, ideally in a technology company.
• Strategic thinking and strong cross-functional collaboration skills with Sales, Product Marketing, and Customer Success.
• Experience creating multiple content formats, including video, webinars, written, and interactive content.
• Strong research, communication, editing, and editorial judgment skills.
• Experience with LinkedIn, Instagram, Facebook, Reddit, and YouTube.
• Understanding of revenue marketing concepts, including lead scoring, content-influenced pipeline, and funnel stages.

Nice to have

• Experience in ecommerce or point-of-sale.
• Experience with Copy.AI, Ceros, interactive content development tools, or podcast management.

Culture & Benefits

• Inclusive, global teams focused on collaboration and shared results.
• Opportunities to learn from experienced professionals and grow within an evolving company.
• Environment that encourages curiosity, innovation, experimentation, ownership, and continuous improvement.