Business Development Manager (Optical)

Location: Field-based across Birmingham, Wolverhampton and Lichfield, United Kingdom, with 4.5 days in the field and 0.5 days home based. Approximately 80% of the time is spent visiting customers and colleagues, with extensive travel across the territory and occasional UK and international travel.

Company

CooperVision manufactures soft contact lenses and operates in more than 100 countries.

What you will do

• Plan territory coverage, deliver a blended contact strategy, and achieve annual territory sales and personal performance objectives.
• Manage customers, products, and services across the designated territory as the principal company contact.
• Develop and implement commercial business plans with customers and introduce new products to maximize sales opportunities.
• Maintain strong knowledge of products, clinical and technical information, product strategy, market positioning, and brand messages.
• Deliver retail staff training and organize clinical training with the Professional Services team.
• Represent the company at seminars, exhibitions, and meetings, including occasional evening, weekend, and overnight work.

Requirements

• Demonstrable experience and a track record of defining and achieving sales results.
• Sales-environment experience with strong business acumen and target achievement.
• Ability to positively influence prospective and existing customers and others at all management levels through a coaching style.
• Strong relationship-building, listening, coaching, investigative questioning, and sales-process skills.
• Highly proactive, able to work independently and within a team toward predetermined objectives.
• Ability to manage a large geographical sales area and work successfully under pressure.
• Computer literacy, including Excel, Word, and PowerPoint.
• Strong preference for living within the designated territory.

Nice to have

• Experience in the optical industry.

Culture & Benefits

• Inclusive workplace focused on belonging, diversity, and employee resource groups.
• Company car, bonus, 25 days of holiday, pension scheme, healthcare cover, and life assurance.
• Wellness platform supporting mental health and wellbeing, plus a discounted contact lens scheme.
• Extensive training, professional development support, and access to LinkedIn Learning.