Head of Central Growth (Fintech)

Location: New York

Company

hirify.global is building a cross-border fintech for emerging markets, enabling families and diaspora communities to access remittance, payments, cards, and savings services. The company operates across 6 continents, serves global remittance corridors, and has 250+ employees across 50+ nationalities and 50+ languages.

What you will do

• Own measurement and allocation of performance marketing spend across channels, markets, and remittance corridors.
• Lead the global lifecycle marketing strategy across activation, onboarding, engagement, retention, and win-back.
• Design, build, and iterate multi-channel campaigns across Email, Push, SMS, In-app messaging, and WhatsApp for diverse audiences.
• Run acquisition and lifecycle experimentation, including A/B tests, multivariate tests, holdout groups, and incrementality analysis.
• Track CAC, payback, ROAS, spend efficiency, conversion, retention, LTV, and other lifecycle KPIs; partner with Data on segmentation and attribution models.
• Define the MarTech and AdTech roadmap, evaluate tools, own integrations, use AI tools across measurement and execution, and advocate for customer needs.

Requirements

• 10+ years of experience in growth, performance marketing, or lifecycle/CRM at a consumer mobile app, fintech, or high-growth B2C company.
• Demonstrated success improving growth or lifecycle metrics through disciplined measurement, experimentation, and spend decisions.
• Strong analytical judgment and experience owning spend and measurement decisions involving real budgets.
• Experience building a function or capability from zero to one and working in a more mature organization at scale.
• Active and fluent use of AI tools across strategy, segmentation, and execution.
• Experience working with global, cross-functional, and cross-cultural teams across time zones and functions.
• Comfort working hands-on in a lean team and briefing external partners, agencies, or contractors.
• Genuine curiosity about customers, including immigrants sending money to family.

Nice to have

• Consulting or investment banking background.
• Experience with ESP/CRM platforms such as Braze, Iterable, or Klaviyo and/or paid media platforms.
• Experience in international markets or multilingual programs.
• Familiarity with mobile attribution and deep-linking tools such as Branch, AppsFlyer, or Adjust.
• Background in financial services or regulated industries.
• Experience building a growth or lifecycle function from the ground up.

Culture & Benefits

• Mission focused on improving access to financial services and supporting families and local economies.
• Values include ownership, impact, humility, candid communication, customer focus, positive energy, and grit.
• Global environment with 50+ nationalities and 50+ languages.
• Inclusive equal-opportunity workplace that encourages applications from underrepresented communities.
• Reasonable adjustments are available during the recruitment process.