4 дня назад
Growth Marketer (AI)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Growth Marketer (AI): Building Dovetail’s paid acquisition and lifecycle growth engine across search, paid social, email, landing pages, and pipeline measurement with an accent on B2B SaaS growth, experimentation, and AI-powered marketing workflows. Focus on optimizing campaigns hands-on, connecting spend to qualified pipeline, and designing automated systems for campaign production, lifecycle orchestration, analysis, and reporting.
Location: US Remote; applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.
Company
is a customer intelligence platform that unifies feedback from sales calls, support tickets, research, and other customer touchpoints into an AI-powered intelligence layer.
What you will do
- Set paid acquisition strategy, budgets, targets, forecasts, and testing roadmaps across Google Ads, LinkedIn Ads, retargeting, and emerging channels.
- Build and optimize campaign structures, bids, audiences, exclusions, creative variants, and conversion paths hands-on.
- Own segmented email and lifecycle journeys, including nurture, behavioral triggers, campaign follow-up, re-engagement, database activation, deliverability, and measurement.
- Partner with Creative, Product Marketing, and Web to improve messaging, landing pages, forms, offers, and post-click conversion experiences.
- Build testing practices and connect campaign spend to qualified pipeline, customer acquisition cost, and revenue through tracking, attribution, dashboards, and feedback loops.
- Design AI-powered workflows, prompts, agents, and tooling for campaign production, lifecycle orchestration, monitoring, analysis, creative iteration, and reporting.
Requirements
- Senior-level experience in growth or performance marketing, ideally in B2B SaaS, with direct experience operating Google Ads and LinkedIn Ads.
- Experience building segmented B2B email and lifecycle programs across nurture, re-engagement, campaign follow-up, and behavioral triggers.
- Experience managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue.
- Hands-on experience with AI tools such as Claude or ChatGPT, including workflows, agents, and prompts.
- Ability to own paid and lifecycle marketing systems end to end, including campaign taxonomy, conversion events, pixels, conversion APIs, audience sync, automation, and reporting.
- Strong analytical judgment, creative evaluation skills, hands-on execution, and cross-functional collaboration across marketing, sales, data, web, revenue operations, and engineering.
Nice to have
- Experience with Meta, YouTube, Reddit, programmatic advertising, or emerging AI search surfaces.
- Experience with Google Analytics, Segment, HubSpot, Salesforce, SQL, or a product analytics platform.
Culture & Benefits
- Flexible remote setup for the US team, with support for doing the best work remotely.
- Competitive base salary plus equity options.
- Flexible learning and development and wellness benefits, including a $3,000 L&D allowance or up to $1,000 for wellness.
- Four weeks of accrued leave, floating public holidays, additional Kit Kat days, and four weeks of extra leave after four years.
- Parental leave of 20 weeks for primary caregivers and 12 weeks for secondary caregivers, with return-to-work support.
- US health, dental, vision, and 401(k) benefits.
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