Growth Marketing Lead

Location: New York, NY; in-office Tuesday, Wednesday, and Thursday

Base salary: $177,200–$250,000 per year

Company

Harry’s is a men’s grooming brand within Mammoth Brands, offering shaving, body, hair, and skincare products through direct-to-consumer, retail, and social commerce channels.

What you will do

• Own the brand’s P&L, revenue and customer growth targets, CAC, contribution margin, and annual and monthly growth plans.
• Set channel strategy, budget allocation, and performance standards across DTC paid media, online and offline channels.
• Define creative territories, approve creative allocations, and provide final sign-off on performance creative.
• Lead growth across TikTok Shop and affiliate commerce, including product launches, creator direction, inventory, and content requirements.
• Lead a multidisciplinary brand pod covering social commerce, channel management, creative strategy, and offline growth.
• Partner with brand marketing, ecommerce, product, retail, finance, demand, strategy, and community teams.

Requirements

• 8–12 years of experience in DTC growth or performance marketing.
• Direct ownership of a brand’s or business line’s P&L and growth targets.
• Hands-on experience with paid social, paid search, TikTok Shop, affiliate marketing, and offline channels.
• Strong performance creative judgment and the ability to explain why creative works.
• Experience leading cross-disciplinary teams and developing team members.
• Commercial strength in unit economics, contribution margin, budget trade-offs, and matrixed collaboration.

Culture & Benefits

• Hybrid working model with an in-office presence Tuesday through Thursday at the SoHo office.
• Medical, dental, and vision coverage, plus a 401(k) match.
• Equity in Mammoth Brands and a learning and development stipend.
• Flexible time off and working hours, plus extended sabbatical eligibility.
• Paid parental leave, team events, free products, and an inclusive working environment.
• Visa sponsorship may be supported, with Mammoth Brands and immigration counsel managing required legal filings.