Acquisition Manager (Marketing)

TL;DR

Acquisition Manager (Marketing) (Performance/Growth Marketing): Driving US customer acquisition by building and optimizing the full journey from ad creative and channel buying through landing pages, offers, and conversion measurement with an accent on CAC efficiency, new-channel development, and AI-first execution. Focus on launching disciplined test loops across TikTok, Meta, Instagram, YouTube, podcasts, CTV, and creator or affiliate channels while coaching teammates and coordinating with international teams.

Location: Center City, Philadelphia office attendance required at least three times per week; occasional international travel may be available.

Company

A European provider of web presence, cloud infrastructure, hosting, productivity, and digitalization solutions serving millions of customers across Europe and North America.

What you will do

• Own customer acquisition cost, new-customer inflow, and channel-level efficiency targets.
• Manage the complete ad-unit-to-conversion loop, including creative, media buying, landing pages, offers, and measurement.
• Launch and scale new acquisition channels such as TikTok, Meta, Instagram, YouTube pre-roll, podcasts, CTV, creators, and affiliates.
• Use generative AI, LLMs, and analytics to produce creative and optimize campaigns through rapid test-and-learn cycles.
• Lead creator-marketing activities, including scripting, storytelling, creator briefing, and paid-asset development.
• Coordinate execution with central teams in Germany and website experimentation stakeholders while informally coaching two early-career teammates.

Requirements

• 3–6 years of experience in performance or growth marketing, preferably in direct-to-consumer, e-commerce, or affiliate environments.
• Experience owning paid budgets and being measured on acquisition efficiency.
• Full-funnel experience across creative, channel buying, landing pages, offers, and analytics.
• Practical use of LLMs and generative creative tools for production, analysis, and optimization.
• Hands-on player-coach approach with the ability to work across teams and time zones without formal authority.
• Ability and willingness to work from the Philadelphia office at least three times per week.

Nice to have

• Experience with creator marketing, affiliate marketing, CTV, podcast advertising, or other emerging acquisition channels.
• Interest in occasional international travel to meet global colleagues and exchange ideas.

Culture & Benefits

• Small, high-ownership pod focused on measurable outcomes rather than activity.
• Fast launch, measurement, learning, and iteration cycles.
• Direct and frequent two-way feedback with collaborative problem-solving.
• AI-first working environment with support for developing AI capabilities.
• Hands-on coaching and growth opportunities in a global organization.