Performance Marketing Manager (AI)

Location: Remote within the United States or Canada; employees must work from their home country and be willing to travel for in-person offsites, team meetings, and customer or industry events.

Annual base salary: USD 97,000–136,000 for US-based roles; CAD 93,000–130,000 for Canada-based roles.

Company

hirify.global develops cybersecurity products including an enterprise password manager and Unified Access Management solutions for businesses and AI-enabled workplaces.

What you will do

• Contribute to Product-Led Growth and Self-Serve performance marketing strategy across B2B and B2C audiences.
• Plan, launch, manage, optimize, and report on paid marketing channels and programs from awareness through conversion.
• Evaluate channel, audience, messaging, creative, funnel, and customer journey performance using clicks, signups, trials, activation, acquisition cost, paid conversions, revenue, and retention data.
• Build vendor and account partnerships and negotiate for stronger performance and value.
• Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other customer journey stages.
• Use AI agents and automated workflows to improve campaign execution, reporting, and performance insights while collaborating with Growth, Product Marketing, Analytics, creative partners, and campaign managers.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting Product-Led Growth or Self-Serve business models.
• Hands-on experience managing paid channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels.
• Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete.
• Experience connecting marketing activity to signups, trial starts, activation, paid conversion, customer acquisition cost, retention, or revenue.
• Strong cross-functional communication and collaboration skills with Growth, Product Marketing, Analytics, creative partners, and other stakeholders.
• Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys, including familiarity with lifetime value and customer acquisition cost analysis.
• Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making.

Culture & Benefits

• Remote-first work environment with required participation in relevant in-person engagements.
• Health, dental, and retirement benefits, including 401(k) in the US and RRSP in Canada.
• Generous paid time off, parental leave top-up programs, and paid volunteer days.
• Equity or RSU program for most employees, retirement matching, and incentive programs where applicable.
• Free hirify.global account and peer-to-peer recognition through Bonusly.
• Culture focused on collaboration, transparent communication, feedback, simplicity, honesty, inclusion, continuous learning, and responsible use of AI.

Hiring process

• Successful applicants complete a background check that may include employment, reference, education, criminal, social media, and credit history checks as permitted by law.
• Live interviews are conducted without AI tools; candidates may use AI responsibly during other parts of the application process.