Senior Brand Manager (All Genders)

Location: Hybrid working model based in Munich, Germany; 60% of time in the office and 40% at home. Option to work for 20 days abroad in approved countries.

Salary: €61,800–€84,900 per year.

Company

hirify.global is a leading European online pet platform operating across more than 30 markets, with a focus on pet e-commerce and own-brand accessories.

What you will do

• Own the commercial performance and strategic direction of the Natural Paradise brand and cat trees category.
• Review brand and category performance, diagnose results, identify risks and opportunities, and translate findings into recommendations.
• Define short- and long-term growth priorities, optimize assortments, prioritize new product development, and recommend delistings with Procurement.
• Monitor market trends, competitors, and consumer behavior to support brand and category planning.
• Coordinate Sales, Marketing, Pricing, Procurement, and Shop teams across key markets to turn strategy into market execution.
• Escalate systemic performance barriers and communicate risks, progress, and proposed solutions to stakeholders.

Requirements

• 5–7 years of experience in brand management, category management, or commercial marketing, ideally in e-commerce, retail, or FMCG.
• Experience working cross-functionally where influence rather than authority is the primary lever.
• Strong analytical capability, including root-cause analysis and actionable conclusions from performance data.
• Commercial acumen and ability to connect brand and category decisions to P&L outcomes and articulate business cases.
• Confidence using data tools and performance dashboards.
• Strong communication skills across operational and senior commercial audiences, with the ability to defend recommendations using data.
• Structured, proactive, self-directed, curious, rigorous, resilient, and pragmatic approach to ambiguous and complex situations.
• Fluent English.

Nice to have

• Familiarity with e-commerce or digital-first environments, including conversion funnels, traffic dynamics, and online merchandising.
• Experience with retail or e-commerce analytics platforms.
• Experience in the pet category.
• German language skills, given the importance of the DACH market.

Culture & Benefits

• Responsibility for shaping a brand and category within a clear strategic mandate.
• Exposure to broad commercial functions in a leading European e-commerce business.
• Collaborative, international, multinational working environment.
• Development opportunities, training, and career support.
• Wellbeing offers, subsidized transport or bike leasing, and a 20% discount across products.