Senior Expert Marketing Planning & Performance (E-commerce)

Location: Cologne, Germany; full-time onsite role. Flexible working may be available where the role allows, including work from another EU country for up to 20 days per year.

Company

hirify.global is a European e-pharmacy working to make healthcare simpler and more accessible through continuous innovation.

What you will do

• Build and own the end-to-end marketing planning process, including annual operating planning, in-year forecasting, budget reviews, calendars, templates, responsibilities and governance.
• Consolidate country and channel plans into an integrated marketing plan and align priorities, budgets and financial targets with Controlling and marketing stakeholders.
• Develop budget and marketing-mix recommendations using CDM, CLV, contribution targets and channel metrics; track plan versus actuals and initiate adjustments.
• Lead cross-functional planning reviews with Country Management, channel teams and other stakeholders, structuring trade-offs and supporting transparent investment decisions.
• Define requirements for planning tools and data with Analytics and Technology, reduce manual effort and simplify marketing planning across markets.

Requirements

• At least five years of experience in marketing planning, marketing controlling, e-commerce or commercial FP&A, ideally in retail, e-commerce or another multi-channel, performance-driven environment.
• Strong experience owning planning and forecasting processes, managing budgets and translating plan-versus-actual developments into concrete recommendations and actions.
• Solid knowledge of marketing channels and performance metrics such as CAC, ROAS and contribution margin, with the ability to connect commercial, financial and customer-value perspectives.
• Experience coordinating complex processes across countries, business units or functions and influencing senior stakeholders without formal authority.
• Pragmatic and structured approach, with the ability to turn ambiguity into workable solutions.
• Fluent English.

Nice to have

• German language skills.
• Experience with BI, SQL or planning tools such as Anaplan or Planful.

Culture & Benefits

• Collaborative environment focused on ownership, challenging existing ways of working and creating meaningful impact.
• Comprehensive onboarding through Welcome Days.
• Urban Sports Club M membership and access to sports and wellness activities.
• Flexible working arrangements where the role allows, including up to 20 days per year from another EU country.
• Internal and external training opportunities, plus employee discounts on selected products.