Head of Brand & Marketing DACH

Location: hirify.global HQ Berlin, Germany; hybrid work. Candidates must live in Berlin or the surrounding area, or be willing to relocate.

Company

hirify.global is a consumer brand developing and selling food and snacking products through online channels, physical stores, and a Berlin café.

What you will do

• Lead DACH market expansion and execute the localized omnichannel brand strategy across PR, social media, events, and activations.
• Direct, coach, and develop the brand team while establishing clear priorities and execution standards.
• Manage the marketing budget and optimize ROI across sales channels.
• Own operational and P&L oversight for hirify.global’s physical stores and Berlin café.
• Advise senior leadership on expansion opportunities using consumer behavior, cultural, ecommerce, and market insights.
• Collaborate with performance marketing, CRM, and retail teams to strengthen market relevance.

Requirements

• Degree in International Business, Marketing Management, Business Administration, or a related field.
• At least 6 years of relevant DACH-region experience, preferably in the food industry, spanning brand management, online and offline marketing, retail, and expansion.
• Strong knowledge of DACH culture, consumer behavior, snacking habits, ecommerce, and regional differences across Germany, Austria, and Switzerland.
• Analytical, data-driven approach with experience bringing ambitious ideas to market.
• Excellent German and English skills in speech and writing.
• Must be based in the Berlin area or willing to relocate.

Culture & Benefits

• Flexible working hours, hybrid work, and up to 20 days of workation.
• 28 days of vacation initially, increasing to a maximum of 30 days with tenure.
• Structured onboarding, a development budget, MacBook, and fully equipped office setup.
• Free snacks and barista coffee, online-shop discount, partner perks, funded BVG ticket, fitness subsidy, and company pension scheme.
• Regular team events and company celebrations.
• Ownership, adaptability, rapid experimentation, impact-focused decision-making, and supportive collaboration are expected.

Hiring process

• Submit a CV and a few introductory sentences about your background, motivation, and interest in hirify.global.