GTM Programs Manager, GTM Initiatives (AI)

Location: Remote-friendly, with all staff expected to work from a San Francisco or New York City office at least 25% of the time; some roles may require more office time.

Annual salary: $270,000–$310,000 USD. For sales roles, compensation ranges represent OTE; this role is a GTM programs position.

Company

Anthropic develops reliable, interpretable, and steerable AI systems intended to be safe and beneficial for users and society.

What you will do

• Own a portfolio of strategic GTM programs from business-problem definition through scoping, launch, operationalization, results, and iteration, including customer activation, seller efficiency, and model-launch initiatives.
• Partner with Sales and GTM leaders to identify, scope, prioritize, and assess strategic programs.
• Turn ambiguous problems into structured analysis, quantitative models, recommendations, plans, milestones, owners, and decision points.
• Align Sales, Marketing, Customer Success, Product, Revenue Operations, Enablement, Finance, Legal, and Partnerships teams without formal authority.
• Engage senior executives, manage field adoption, and measure outcomes such as adoption, time-to-value, and productivity impact.
• Use AI tools daily and create templates, operating cadences, and reporting for future program launches.

Requirements

• Experience leading complex cross-functional programs from problem definition through delivery in strategy consulting, strategy and operations, GTM or sales programs, or program management.
• Track record of turning ambiguous problems into clear, defensible recommendations and driving initiatives to completion across teams that were not directly managed, including when senior stakeholders disagreed.
• Analytical ability to build business cases and quantitative models, define targets, and independently pull and analyze data from CRM and BI tools.
• Clear written and verbal communication, including presenting analysis and recommendations to senior and executive audiences.
• Working understanding of enterprise sales organization operations.
• Experience building programs or processes from scratch and owning outcomes through to results.
• Motivation to support Anthropic’s mission of developing safe and beneficial AI.
• Bachelor’s degree or equivalent combination of education, training, and experience, with a relevant field of study demonstrated through coursework, training, or professional experience.
• Years of experience must align with the internal job-level requirements for the position.

Nice to have

• Strategy consulting background followed by an in-house role building and running programs and strategic projects.
• Experience running sales or GTM programs with measured pipeline, activation, adoption, or launch results.
• Experience working within a sales operating cadence, including forecast calls, pipeline reviews, sales planning, or product launches.
• Daily hands-on use of AI tools, including building workflows with Claude or similar tools.
• Experience at a company selling technical or AI products.
• Experience as an early hire in a new team or function.

Culture & Benefits

• Collaborative work across research, engineering, policy, and business functions.
• Flexible working hours and an office environment designed for collaboration.
• Competitive compensation, optional equity donation matching, generous vacation, and parental leave.
• Visa sponsorship may be available; Anthropic makes reasonable efforts to support visas and works with an immigration lawyer, although sponsorship cannot be guaranteed for every role or candidate.
• Commitment to diverse perspectives and representation in AI development.

Hiring process

• Applicants may use AI in accordance with Anthropic’s candidate AI usage policy.