Strategist, Demand Generation and Performance Marketing

Location: Hybrid, Chicago, IL, United States; applicants must be authorized to work in the U.S. without employment-based visa sponsorship.

Salary: $114,700–$194,900 USD base pay annually.

Company

hirify.global provides wealth management, asset servicing, asset management, and banking services to individuals, families, corporations, and institutions.

What you will do

• Develop and implement demand-generation strategies and multi-channel campaigns for Asset Management and Asset Servicing using Marketo, Salesforce CRM, Salesforce Campaigns, Microsoft Dynamics, and connected platforms.
• Build and optimize automated nurture, onboarding, engagement, re-engagement, and retention journeys across prospect and client lifecycle stages.
• Manage lead acquisition, source tracking, scoring, qualification, routing, recycling, and handoff to sales in line with service levels and governance standards.
• Maintain reusable templates, tokens, forms, landing pages, smart campaigns, operational workflows, marketing data, integrations, and platform governance processes.
• Test subject lines, content, audiences, cadence, and conversion experiences through A/B and multivariate testing.
• Define campaign KPIs, analyze delivery, engagement, conversion, lead quality, client activity, and business contribution, and recommend optimization opportunities.

Requirements

• 5–8 years of experience in performance marketing or a related field. A Bachelor's degree in Marketing or a related field is highly preferred.
• Strong project management skills, including multitasking, prioritization, and meeting deadlines; ability to work independently and collaboratively.
• Structured communication skills and the ability to explain marketing automation, CRM, and data concepts to business and technical stakeholders.
• Hands-on Marketo experience building, testing, deploying, and optimizing email, landing page, form, event, webinar, nurture, triggered, and multi-channel programs.
• Experience with Salesforce Sales Cloud or Salesforce Financial Services Cloud and Microsoft Dynamics, including campaign structure, lead and contact management, reporting, and sales handoff processes.
• Working knowledge of audience segmentation, personalization, dynamic content, lifecycle automation, lead management, preference management, and campaign attribution.
• Strong data management skills covering data quality review, field mapping, normalization, deduplication, consent management, and governance.
• Strong quality assurance and technical problem-solving skills.

Nice to have

• Marketo Certified Associate, Marketo Certified Expert, or comparable marketing automation certification.
• Experience supporting institutional Asset Management, Asset Servicing, or other complex B2B financial-services audiences.
• Experience with account-based marketing, buying-group engagement, enrichment, intent data, or customer data platforms.
• Familiarity with privacy, consent, accessibility, and marketing compliance requirements.

Culture & Benefits

• Balanced hybrid working model with time split between the office and home.
• Comprehensive benefits including retirement benefits, 401(k), pension, medical, dental, vision, spending accounts, disability coverage, paid time off, parental and caregiver leave, and life and accident insurance.
• Discretionary bonus program that may include an equity component.
• Flexible and collaborative work culture with opportunities for internal movement and accessible senior leadership.
• Inclusive workplace with community and philanthropy initiatives.