Marketing Manager (Revenue Optimization & Pipeline Management)

Location: Trumbull, Connecticut, United States; on-site with a hybrid work environment shifting to remote. Ability to travel up to 25% of the time.

Starting base pay: $100,000–$120,000 per year, plus other compensation and benefits.

Company

hirify.global is a fertility and women's healthcare company offering medical devices, testing and treatment options, assisted reproductive technology, and genomic testing solutions.

What you will do

• Own and optimize the marketing-qualified lead and enrollment pipeline across the STEM portfolio.
• Develop lead governance processes, routing standards, service-level agreements, and operational reporting.
• Evaluate marketing investments across paid media, lead generation partnerships, referrals, and acquisition programs.
• Build dashboards, scorecards, attribution models, and KPI frameworks covering pipeline, conversion, enrollment, revenue, and ROI.
• Manage performance relationships with external lead-generation partners and agencies.
• Collaborate with Sales, Digital Marketing, Customer Experience, Analytics, Finance, and Commercial Leadership to improve acquisition and enrollment performance.

Requirements

• Bachelor's degree in Marketing, Business, Finance, Analytics, Economics, Operations, or a related field, or an equivalent combination of education and experience.
• 3–5 years of experience in marketing operations, pipeline management, revenue operations, commercial analytics, sales operations, marketing analytics, or related functions.
• Experience managing lead funnels, conversion optimization, customer acquisition programs, performance reporting, KPI frameworks, and executive-level insights.
• Strong analytical, quantitative, project management, communication, presentation, and stakeholder management skills.
• Experience with Salesforce or a similar CRM, marketing automation platforms, business intelligence tools, Google Analytics 4, attribution platforms, and advanced Excel modeling.
• Strong knowledge of the life sciences sector, particularly women's health.

Nice to have

• Advanced degree, especially an MBA in Marketing or General Management, or an advanced scientific degree.
• Experience with AI-enabled reporting, forecasting, workflow automation, Microsoft Copilot, and AI-assisted productivity tools.

Culture & Benefits

• Hybrid work environment transitioning to remote work.
• Medical coverage, 401(k), parental leave, fertility benefits, and paid vacation, personal, sick, and holiday time.
• Performance-driven, data-informed collaboration across a highly matrixed organization.
• Equal employment opportunity and workplace accommodation support.