Sr Marketing Specialist (B2B)

Location: Irving, TX, United States; hybrid work environment. Other listed locations include London and Stamford, CT.

Base salary: USD 64,000–87,000 annually, plus an annual bonus or role-based sales incentive plan.

Company

hirify.global provides expert business and technology insights and guidance to enterprise leaders across approximately 90 countries and territories.

What you will do

• Support integrated marketing strategies and campaigns that contribute to revenue growth.
• Coordinate multi-channel marketing campaigns, content programs, and demand generation activities.
• Gather input from product, Business and Technology Insights, and sales teams to shape campaign messaging and tactics.
• Draft and distribute clear marketing content across channels and formats.
• Track campaign KPIs and marketing performance using established metrics and analytics.
• Partner with sales teams, regional leaders, and centralized centers of excellence to improve campaign effectiveness.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 3–5 years of relevant marketing experience, preferably in a B2B or large global company environment.
• Experience supporting integrated marketing or demand generation programs.
• Proficiency with Salesforce, Adobe AEM, Power BI, Google Analytics, and AI tools including ChatGPT, NotebookLM, and Copilot.
• Intermediate to advanced Excel skills and strong PowerPoint capabilities.
• Excellent English written and verbal communication skills. Strong analytical, organizational, communication, and problem-solving abilities are required.

Culture & Benefits

• Hybrid work environment with virtual and in-person collaboration.
• Paid time off, medical, dental, and vision plans.
• Parental leave, Employee Assistance Program, and charity match program.
• 401(k) matching, including a match of up to USD 7,200 per year.
• Annual bonus or uncapped role-based sales incentive plan, plus discounted company stock purchase opportunities.
• Inclusive workplace with professional growth opportunities and collaboration across global teams.