Market Owner (B2B SaaS)

Location: Canada; Remote

Salary: CAD 162,400–218,000 annual; most new hires join at CAD 190,000

Company

Founder-led, high-growth B2B SaaS company building products and tools used by more than 70,000 clinics and 250,000+ practitioners to run businesses, care for patients, and grow communities.

What you will do

• Own the Canadian Manual Therapy and Mental Health markets end-to-end, setting annual goals, tracking key metrics, and adjusting strategy and tactics.
• Build research-backed understanding of practitioner needs, workflows, competitive dynamics, and growth opportunities.
• Shape and execute go-to-market strategy with Marketing and translate it into execution with Customer teams.
• Represent Canadian practitioners across Product, Marketing, and Customer teams, advocating for roadmap priorities and product-market fit.
• Balance immediate customer needs, three- and six-month Marketing priorities, and longer-term Product priorities.
• Identify partnerships and growth opportunities and represent the company at industry events, conferences, and community touchpoints.

Requirements

• 4–6+ years of professional experience, including 2+ years at a top-tier strategy consulting firm and 2+ years in market strategy, general management, or product marketing.
• B2B SaaS experience is preferred within the required professional background.
• Ability to set goals around metrics, interpret performance data, and adjust strategy accordingly.
• Demonstrated ability to develop and execute go-to-market strategies with measurable outcomes.
• Excellent communication and stakeholder management skills, including distilling complex market dynamics into clear narratives.
• Experience working across Sales, Marketing, Product, and Customer teams and influencing without direct authority.
• Ability to operate effectively with ambiguity, incomplete information, and an action-oriented approach.

Nice to have

• Former General Manager experience or experience managing a P&L for a small business or technology company segment.
• Deep familiarity with manual therapy, mental health, or allied health, including physical therapy, massage therapy, chiropractic, or similar practices.
• Experience as a practitioner or operations leader in a manual therapy or mental health clinic.

Culture & Benefits

• Remote-first team working across Canada, the United States, and the United Kingdom.
• Comprehensive benefits package.
• Regular career development conversations and compensation growth tied to experience and contribution.
• Culture focused on customer connection, impact, adaptability, resilience, learning agility, humility, open communication, and solving problems collaboratively.