Manager, Product Marketing (B2B SaaS)

Location: Remote for candidates residing in AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, or WY

Company

hirify.global develops B2B SaaS and complex solutions for specialized markets.

What you will do

• Lead, coach, and develop a team of product marketers while setting priorities and quality standards.
• Own product marketing strategy for assigned lines of business from market assessment through launch, adoption, and growth.
• Develop segmentation, ideal customer profiles, competitive intelligence, customer research, and TAM/SAM/SOM analysis.
• Shape positioning, messaging, value propositions, pricing, packaging, and go-to-market strategies.
• Enable Sales and Customer Success with narratives, training, competitive guidance, testimonials, case studies, and customer advocacy materials.
• Track pipeline influence, conversion, win rate, retention, expansion, adoption, and price realization, then communicate recommendations to executives and cross-functional partners.

Requirements

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or a complex solution environment.
• 3+ years of people management experience and demonstrated ownership of a product, portfolio, or line of business.
• Hands-on experience with pricing and packaging, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams.
• Strong commercial, analytical, writing, storytelling, presentation, project management, and executive communication skills.
• Must reside in one of the listed U.S. states to be eligible for the remote role.

Nice to have

• Experience in healthcare, education technology, human capital, or another regulated or specialized B2B market.
• Experience building customer advocacy programs, testimonials, and case studies tied to positioning and revenue growth.

Culture & Benefits

• Full-time remote work within the specified U.S. states.
• Hands-on, entrepreneurial work in a fast-moving environment with incomplete information.
• Equal opportunity workplace committed to inclusion and a workplace free from harassment and discrimination.
• Reasonable accommodations are available for applicants with disabilities.