Marketing Operations Manager (Marketo)

Location: Remote in Canada; campaign operations support across US time zones.

Base compensation: CAD 110,000–140,000 annually.

Company

hirify.global creates cloud-driven networking solutions and services that support digital transformation for more than 50,000 customers worldwide.

What you will do

• Develop, configure, maintain, and optimize Marketo programs, campaigns, workflows, and integrations.
• Build and refine lead scoring models, routing logic, and SLA processes to improve MQL volume, conversion, and follow-up speed.
• Maintain marketing databases, segmentation strategies, progressive profiling, and audience targeting.
• Integrate Marketo with CRM, CMS, webinar tools, and other third-party MarTech platforms.
• Translate business requirements into technical implementations with Web, Digital, IT, Field Marketing, and other stakeholders.
• Monitor platform health, troubleshoot technical issues, and maintain documentation for configurations, processes, and integrations.

Requirements

• 7–9 years of experience in demand generation, campaign operations, marketing operations, business operations, or a similar field.
• At least 2 years of hands-on Marketo administration experience.
• Strong understanding of lead scoring, lead routing, and SLA management.
• Proficiency with marketing automation platforms, CRM systems such as Salesforce, and webinar tools.
• Strong organizational, project management, analytical, and problem-solving skills, with the ability to work independently.
• Experience working cross-functionally across strategy, analysis, and operations in a fast-paced environment.

Nice to have

• Marketo Certified Expert or equivalent certification.
• Experience with Salesforce, Cvent, Marketo Engage, webinar tools, or workflow management tools.
• Background in B2B technology or enterprise software marketing.
• Experience managing webinar programs and event marketing operations.
• Familiarity with AI agent builds and automations.

Culture & Benefits

• Remote work and flexible schedules where the role permits.
• Medical, dental, and vision insurance, where eligible.
• Paid time off and holidays according to local practice.
• Retirement savings programs, employee stock purchase opportunities, and insurance benefits, where eligible.
• Tuition reimbursement, employee assistance, adoption assistance, and fertility treatment support, where eligible.