Director, Brand & Content Marketing (Health Tech)

Location: Morristown, New Jersey, United States; office-based role with physical requirements including remaining stationary 50% of the time, moving within the office, and handling boxes or equipment up to 25 pounds.

Base salary: $122,097–$145,000 annually, depending on location, skills, and experience.

Company

hirify.global provides a personalized health platform combining health plan administration, wellbeing solutions, and care navigation for employers, health plans, and health systems.

What you will do

• Build and run the content strategy for the wellbeing and health platform story, aligned with 2027 go-to-market priorities.
• Write and edit high-visibility content including executive thought leadership, bylines, key narratives, web copy, and campaign materials.
• Lead the brand manager and social media manager while maintaining consistent voice, tone, and visual identity across channels.
• Partner with product marketing, demand generation, and client marketing to align brand, product, campaign, sales enablement, and customer-facing messaging.
• Co-own the PR agency relationship, direct day-to-day work, support executive and internal communications, and coordinate media and analyst opportunities.
• Measure engagement, share of voice, and pipeline influence, then adjust content and communications accordingly.

Requirements

• 10+ years of experience in marketing communications, content, or brand, including at least 3 years leading people.
• Strong writing portfolio, with clear identification of personally authored work.
• Experience building content strategy connected to business results.
• Experience partnering closely with product marketing to align brand and product messaging across the funnel.
• Experience managing agencies without micromanaging them and comfort working as both strategist and hands-on contributor.
• Clear judgment on messaging, tone, and content readiness.
• Ability to work across marketing, sales, and product teams in a fast-moving environment.
• Bachelor’s degree in communications, marketing, journalism, or a related field, or equivalent experience.
• Ability to communicate information and ideas clearly, exchange accurate information, observe details at close range, operate office equipment, and perform the stated physical duties.

Nice to have

• Experience in health tech, benefits, wellbeing, or health plan marketing.
• Background in B2B SaaS or platform launches.
• Familiarity with analyst relations and trade media.
• Experience with an AI-assisted content workflow.

Culture & Benefits

• Competitive base salary and benefits effective from day one.
• Comprehensive medical and dental coverage through hirify.global’s own health solutions.
• Unlimited PTO, mental health support, retirement planning, and financial protection.
• Professional development, career progression, and learning budgets.
• Mission-driven environment where diverse perspectives support impact on people’s health.