Director of Marketing

Location: Remote within the United States, with a preference for Eastern or Central time zones and the NYC metro area. Hybrid work is available with time on site at the NYC headquarters.

Salary: $160,000–$190,000 per year, depending on skills and experience.

Company

hirify.global is a mostly virtual medical practice rebuilding primary care around root-cause, whole-person medicine through clinicians, health coaches, advanced testing, and an integrated care platform.

What you will do

• Own the growth engine and member acquisition strategy across paid media, SEO, lifecycle marketing, and affiliate channels.
• Set channel strategy, budgets, testing priorities, and performance targets, while managing the paid media agency.
• Partner with the Growth Product Manager on the membership join flow, website conversion, and testing roadmap.
• Work with brand, content, and PR partners to build demand and trust that improve conversion and CAC.
• Own the marketing plan, channel forecasts, budget allocation, and weekly funnel performance reporting.
• Lead in-house specialists, agencies, and contractors as a strategist and hands-on operator.

Requirements

• 8+ years of growth marketing experience, including 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
• Hands-on experience managing paid media budgets and agencies against CAC and payback targets.
• Direct experience scaling affiliate, SEO, and/or lifecycle or CRM programs.
• Demonstrated ability to use brand, content, or PR to improve growth metrics.
• Strong data fluency, including using AI tools to scale campaigns and analytics.
• Comfort working as both a strategist and operator on a lean team.

Nice to have

• Healthcare, telehealth, or wellness marketing experience.
• Experience marketing insurance-covered services.
• Experience partnering with a sales team on lead-to-purchase conversion.

Culture & Benefits

• Remote and hybrid work options within the United States.
• Equity stake for all employees based on role level.
• 401(k) with employer matching.
• Complimentary hirify.global Complete Care membership.
• Subsidized medical, dental, and vision insurance options.
• Flexible time off, professional development, and wellness stipends.

Hiring process

• Selected candidates are contacted directly by the Talent Acquisition team from an @parsleyhealth.com email address.
• The company does not use Microsoft Teams for recruitment and will not request bank information or send equipment-purchase checks.