Sales Director (Transport Refrigeration)

Location: Tamworth, Staffordshire, United Kingdom; field-based work at customer locations with remote work also stated. Regular local and regional travel is required.

Company

hirify.global develops comfortable, sustainable, and efficient climate solutions for buildings, homes, and transportation through businesses including Trane and Thermo King.

What you will do

• Lead, develop, and manage internal and external sales representatives to achieve sales, margin, revenue, and growth objectives.
• Establish and execute the Thermo King dealer sales strategy across equipment, aftermarket solutions, service programs, parts, maintenance agreements, and customer support offerings.
• Set sales goals, performance expectations, territory strategies, and account strategies while monitoring pipelines, forecasts, market trends, and performance metrics.
• Build relationships with key customers, fleet operators, service partners, and prospective accounts, representing the dealership in customer meetings, industry events, and regional business activities.
• Partner with service, operations, parts, finance, and dealership leadership to align customer commitments with operational execution.
• Oversee pricing, proposals, major commercial negotiations, CRM usage, recruiting, onboarding, coaching, and talent development.

Requirements

• Bachelor’s degree in business, marketing, management, or a related field, or an equivalent combination of education and experience.
• Progressive experience in sales leadership, business development, account management, or commercial operations.
• Experience managing internal and field-based sales teams and leading sales strategy, revenue growth, and market development initiatives.
• Strong leadership, coaching, team development, communication, negotiation, and presentation skills.
• Financial and business acumen, including pricing, margin management, and forecasting.
• Proficiency with CRM systems, Microsoft Office applications, and sales reporting tools.
• Essential experience in transport refrigeration, fleet solutions, commercial vehicle industries, or related B2B equipment and service environments.
• Ability to travel regularly within assigned market areas and visit customer and operational sites as needed.

Nice to have

• Knowledge of Thermo King products, dealer operations, service offerings, and aftermarket sales models.
• Experience supporting customers in distribution, food logistics, cold chain, or refrigerated transportation markets.
• Familiarity with dealer business models, territory sales management, and multi-channel customer engagement.

Culture & Benefits

• Customer-focused, high-performance sales culture centred on accountability, teamwork, and results.
• Competitive compensation and comprehensive benefits and programs.
• Work across office, branch, customer, and operational environments depending on business needs.
• Frequent interaction with customers, sales staff, technicians, and dealership leadership.