Senior Director, Marketing (Sports Technology)

Location: Carlsbad, California, United States. Hybrid or office-based role; the role starts with 6–9 months in the office. Travel of up to 25% may be required.

Salary: $150,000–$190,000 per year.

Company

hirify.global is a media and entertainment business operating across news, finance, golf, sports, and entertainment markets through a portfolio of media brands and digital assets.

What you will do

• Develop and execute marketing strategies that increase brand awareness, revenue, and measurable return on investment.
• Lead, coach, and manage the marketing team, including workload planning, performance management, hiring, onboarding, and project execution.
• Own brand positioning, messaging, storytelling, SEO, SEM, content, email, social media, website optimization, and influencer or athlete partnerships.
• Build product marketing and go-to-market plans, including launches, sales enablement, customer education, market research, and competitive analysis.
• Lead demand generation, customer acquisition, retention, CRM, automation, segmentation, personalization, and marketing budget allocation across B2B and B2C channels.
• Manage event and trade show strategy and grow the simulator course library through course partnerships, licensing negotiations, and stakeholder relationships.

Requirements

• 8+ years of marketing experience, including at least 5 years in a leadership role within sports technology, sports entertainment, or a related industry.
• Strong expertise in digital marketing, brand management, demand generation, technology product launches, and data-driven campaigns.
• Experience with marketing automation, analytics tools, and CRM platforms such as HubSpot, Marketo, and Salesforce.
• Strong leadership, communication, storytelling, collaboration, and team-building skills, with an understanding of sports trends and fan engagement.
• Willingness to travel up to 25% of the time and work in the required hybrid or office-based environment.
• Ability to work at a computer for extended periods and lift up to 25 lbs.

Nice to have

• Experience with professional sports organizations, leagues, or teams.
• Knowledge of golf simulators, launch monitors, AI, wearable technology, or sports performance analytics.
• Experience with both B2B and B2C marketing strategies.
• MBA or advanced degree in marketing, business, or a related field.

Culture & Benefits

• Collaborative work across marketing, sales, product, technology, engineering, and HR.
• Hybrid or office-based work environment with standard working hours and occasional after-hours support when required.
• Health insurance, retirement plans, and paid time off may be included as part of the compensation package.
• Equal employment opportunity and reasonable accommodation support are provided throughout the hiring process.

Hiring process

• External candidates may be required to attend an in-person interview at a hirify.global location before a hiring decision.