Lifecycle Marketing Manager (AI)

Location: San Francisco, CA, USA; hybrid schedule with four days a week in the office and Fridays from home for employees near an office.

Salary: $104,000–$144,000 USD per year, plus potential bonuses, equity, and benefits.

Company

hirify.global is a financial technology company that provides user-friendly financial products and tools to help members make financial progress.

What you will do

• Build and manage lifecycle campaigns across email, push, in-app, and SMS from brief through launch and measurement.
• Map member journeys based on behavior, lifecycle stage, and next-best needs.
• Develop behavior-based audience segments and personalized campaign experiences.
• Run experiments, analyze results, and recommend next steps.
• Partner with data, analytics, creative, product, and other stakeholders to improve campaign performance and member experience.
• Use AI tools for drafting, content variation, personalization logic, and workflow efficiency while applying channel best practices for deliverability, frequency, and compliance.

Requirements

• 2–4 years of experience in lifecycle, CRM, or retention marketing with hands-on campaign execution.
• Experience with at least one channel: email, push, in-app, or SMS.
• Hands-on experience with a marketing automation or CRM platform such as Braze, Iterable, Klaviyo, or a similar tool.
• Ability to read dashboards, pull performance data, and interpret campaign results.
• Strong written and verbal communication, attention to detail, curiosity, and ability to work quickly.
• Practical experience using AI tools and the ability to evaluate their impact on marketing work.

Culture & Benefits

• Four in-office days per week and Fridays from home for employees near an office; a fully remote program is also available for eligible employees.
• Health, financial, wellbeing, backup care, commuter, and family planning benefits.
• Generous vacation, company-wide paid days off, and paid parental leave.
• Annual wellness stipend and paid time to support local community organizations.
• Inclusive, entrepreneurial environment focused on financial progress for members.