Sr. Lifecycle Marketing Associate, Engagement & Upgrades

Location: Remote; optional office access in Irvine, California. US employment eligibility is verified through E-Verify.

Salary: $103,200–$111,500 per year, plus potential equity, discretionary bonuses, and benefits.

Company

hirify.global is a financial wellness app helping individuals and families save and invest through products for kids, teens, adults, and parents.

What you will do

• Support lifecycle strategy and roadmap development for customer acquisition and reacquisition across hirify.global and hirify.global Early.
• Build and launch personalized campaigns and automated programs in Braze across email, push, in-app, Content Cards, and SMS.
• Own campaign setup, including audience segmentation, personalization, sequencing, testing configuration, and launch.
• Translate customer insights and product value propositions into campaign plans and creative briefs.
• Partner with Creative, Data Analytics & Science, and Product teams to deliver lifecycle programs.
• Analyze campaign and experiment performance, identify trends, and recommend optimizations.

Requirements

• 5+ years of experience in lifecycle, CRM, retention, or growth marketing.
• Hands-on experience with Braze or comparable marketing automation software and multichannel campaign execution.
• Strong knowledge of segmentation, personalization, automated journey logic, hypothesis development, A/B testing, and performance analysis.
• Experience with HTML and Liquid for campaign setup, personalization, troubleshooting, and QA.
• Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices.
• Strong cross-functional collaboration, project management, attention to detail, and ability to manage multiple priorities.

Nice to have

• Experience with acquisition, reacquisition, conversion, or winback programs.
• Experience working in a regulated or high-risk environment.
• Comfort using AI tools to improve campaign development, quality assurance, and workflow efficiency.

Culture & Benefits

• Remote-first work with flexible location, hours, and paid time off.
• Optional office access and community week onsite gatherings.
• Competitive salary, stock options, comprehensive benefits, and 401(k) matching.
• Monthly hirify.global account contribution and GoHenry account for family members.
• Financial wellness, mindfulness, Headspace, and Addition Wealth resources.
• Career development programs, ongoing training, and leadership development opportunities.