Marketing Lead (Fintech)

Location: Hybrid in London or Berlin; regular time in the UK, Luxembourg and Germany

Company

hirify.global builds an integrated operating platform for private markets, combining secure data infrastructure, AI-powered workflows and expert fund services across the fund lifecycle.

What you will do

• Own the marketing plan, budget and qualified-pipeline target across the UK, Luxembourg and Germany.
• Build market presence with larger fund managers and decide which marketing programmes to scale or stop.
• Orchestrate content, case studies, operational guides, co-publications, webinars and data-led market insights.
• Produce an in-house events programme for fund CFOs and COOs, including small market series, seller-owned events, partner events and future flagship formats.
• Partner with growth marketing, sales operations and data teams on digital channels, pooled audiences, HubSpot attribution and the MQL-to-SQL process.
• Own positioning, go-to-market releases, sales enablement, target-account marketing, market reporting and team growth.

Requirements

• 5+ years of total experience, including 2+ years in growth or marketing at a B2B scale-up selling to expert or regulated buyers in fintech, financial services, legal or insurance.
• Experience building a marketing function or content programme from near zero, including hiring, budget ownership and agency selection.
• Experience building attribution and managing pipeline in euros, with measurable results beyond MQL counts.
• Hands-on HubSpot experience, including building workflows and agents such as automations and LLM pipelines for content and signals.
• Player-coach approach: shipping work before delegating, turning subject-matter expertise into publishing output, and learning markets through sales calls and buyer research.
• Ability to prioritize measurable work, automate preparation without automating relationship touches, and respect seller ownership of accounts.
• Full professional English.
• Comfort with spending regular time in the UK, Luxembourg and Germany.

Nice to have

• Private markets experience.
• German language skills.

Culture & Benefits

• Hybrid work based in London or Berlin.
• Ownership of significant marketing results, budget and team decisions.
• Opportunity to work on infrastructure for private markets and complex regulated buyers.
• Inclusive environment where diversity is valued and equal opportunities are provided.