Global Head of Product Marketing PLG (Marketing Team)

Location: United Kingdom

Company

hirify.global is a brand visibility platform providing SEO and AI-driven insights for marketers, with a global presence across North America, Europe, and Asia.

What you will do

• Own positioning, packaging, launch narratives, activation, retention, and growth for the self-serve customer base.
• Lead segment analysis, value research, pricing and packaging hypotheses, and data-backed experiments with Product partners.
• Run a repeatable tier-one launch framework and translate releases into campaigns tied to new and expansion ARR goals.
• Partner with Product, Marketing, and Customer Success on onboarding narratives, lifecycle experiments, retention, and churn insights.
• Establish customer research through interviews, win/loss analysis, and competitive analysis, using findings to inform the roadmap.
• Lead, coach, and hire distributed Product Marketing Managers while developing scalable customer-focused and AI-assisted workflows.

Requirements

• 8+ years of product marketing experience, including 3+ years leading Product Marketing Manager teams.
• Experience in a PLG or hybrid PLG/sales-assist SaaS company.
• Track record of setting positioning and leading pricing and packaging initiatives.
• Fluency in funnel and lifecycle metrics, experimentation, and KPI development with Data Science, Finance, and Analytics.
• Experience influencing roadmap decisions through customer and market insight and leading distributed teams.
• Strong executive communication, hands-on AI workflow experience, and curiosity about AI search and marketing.

Culture & Benefits

• Unlimited paid time off.
• Hobby and team-building budget allowance.
• Employee Support Program.
• Financial aid following the loss of a family member.
• Employee Resource Groups.
• Collaborative, fast-moving environment with opportunities to experiment and learn quickly.