2 дня назад
Head of Organic Growth (Crypto)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Organic Growth (Crypto): Building and leading Kraken Pro’s organic acquisition engine across SEO, content, social, community, referrals, and partnerships with an accent on B2C conversion, product-led growth, and UX optimization. Focus on mapping and improving the trader funnel, running cross-channel experiments, coaching a lean team, and using analytics and AI to drive compliant growth.
Location: Remote in the United Kingdom, Argentina, Brazil, Bulgaria, Canada, Chile, Colombia, Cyprus, Czech Republic, Hungary, Ireland, Lithuania, Mexico, Peru, Poland, Portugal, Romania, South Africa, Spain, Sweden, Switzerland, or the United Arab Emirates
Company
is a global crypto platform offering spot trading, margin, futures, staking, and OTC services to individual and institutional clients.
What you will do
- Own the organic acquisition strategy for Pro across SEO, content, social, community, referrals, and partnerships.
- Map the funnel from first touch to first trade, identify drop-off points, and develop reactivation opportunities.
- Partner with Product and Design to improve landing pages, sign-up flows, onboarding, and in-product experiences.
- Run experiments across acquisition channels and funnel stages, scaling effective initiatives and stopping ineffective ones.
- Lead and coach a small team while remaining hands-on with shipping, testing, and optimization.
- Build growth dashboards and collaborate with Legal and Communications on accurate, compliant messaging across regions.
Requirements
- 5+ years of experience in B2C acquisition or growth marketing, ideally in fintech, crypto, trading, or gaming.
- Experience leading a small team in a player-coach role.
- Strong understanding of product-led growth, UX, funnels, cohorts, attribution, and experimentation.
- Working knowledge of SEO, content, social, lifecycle marketing, and partnerships.
- High AI competency and the ability to use data to make decisions and communicate clear growth insights.
- Strong communication and leadership skills, with familiarity with trading culture and terminology.
Culture & Benefits
- Remote work is available from the listed countries.
- Work within a global, distributed organization focused on open financial infrastructure.
- Applications are accepted on an ongoing basis unless a specific deadline is stated.
- Job-related skills or work-style assessments may be included in the hiring process.
- Hiring decisions are based on relevant abilities, knowledge, skills, experience, and interviews.
Hiring process
- Complete job-related skills or work-style assessments if requested.
- Participate in interviews and evaluation alongside assessment results and relevant experience.
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