Manager, Product Marketing – Interactive Content (iGaming)

Location: London, United Kingdom; hybrid workplace

Company

hirify.global develops interactive content and gaming products designed to bring joy through play.

What you will do

• Develop and deliver product marketing plans for an interactive content portfolio across Content, Aggregation, iGaming, and Sports.
• Translate product roadmaps, studio priorities, customer needs, and market insights into positioning, messaging, value propositions, and go-to-market recommendations.
• Coordinate launch readiness across Product, Commercial, Creative, Digital, MarTech, Analytics, Operations, Legal, Compliance, and regional teams.
• Create launch briefs, sales enablement materials, product narratives, FAQs, pitch content, and other customer-facing assets.
• Use customer, competitor, market, and performance insights to improve launches, messaging, and activation.
• Maintain launch plans, dependencies, approvals, risks, reporting, and product marketing processes.

Requirements

• At least 5 years of experience in product marketing, portfolio marketing, go-to-market, commercial marketing, or an equivalent role.
• Experience in iGaming, interactive entertainment, technology, digital platforms, or another regulated industry is preferred.
• Ability to turn complex products and roadmaps into clear, customer-focused messaging and marketing materials.
• Experience coordinating cross-functional launches, priorities, dependencies, collaborators, and deadlines.
• Strong written, verbal, presentation, collaboration, commercial judgment, planning, and problem-solving skills.
• Bachelor’s degree or equivalent practical experience in marketing, business, communications, or a related field.

Nice to have

• Experience supporting customer conversations, sales enablement, adoption, and growth through product marketing.
• Experience working with market, customer, competitive, and performance insights to develop recommendations.

Culture & Benefits

• Cross-functional work with Product, Commercial, Creative, Analytics, Operations, Legal, Compliance, Responsible Gaming, and regional teams.
• Work in a fast-paced, matrixed environment with global consistency balanced against local market and customer relevance.
• Compensation and benefits may include annual bonuses, incentives, health and wellbeing benefits, paid time off, retirement plans, insurance, and local statutory benefits, depending on role and location.
• Compensation details are determined by skills, experience, qualifications, and location and discussed during recruitment.