Director of Demand Generation (B2B SaaS)

Location: San Francisco, California, United States

Total target cash compensation: $240,000–$275,000 USD annually, including base and variable compensation.

Company

hirify.global builds healthcare infrastructure that connects patients, providers, developers, EHR systems, software, APIs, payments, and patient experiences through a modern platform.

What you will do

• Own the pipeline number and build multi-channel demand plans against MQL and pipeline targets.
• Develop distinct demand strategies for SMB, enterprise groups and DSOs, developers, and digital health companies using the API.
• Manage channel spend, test new channels and offers, and improve investment efficiency.
• Launch the first ABM program by defining target accounts with Sales and running multi-threaded campaigns across buying committees.
• Turn events into a measurable pipeline channel and own marketing operations, campaign execution, and data integrity.
• Build and lead the demand generation team, direct agency partners, and align with Sales, Revenue Operations, Finance, and executive leadership.

Requirements

• Strong experience leading B2B SaaS demand generation or growth marketing with personally owned pipeline outcomes.
• Experience combining demand generation with marketing operations or partnering closely with operations.
• Background in high-volume SMB motions and experience developing segment-specific playbooks.
• Experience building or substantially scaling an ABM program and engaging multiple buying stakeholders.
• Ability to create and defend bottoms-up, channel-level forecasts and use marketing automation and CRM systems such as HubSpot.
• Proven people-management experience, including strategy, hiring, coaching, and performance management.

Nice to have

• Experience with consumer or product-led growth motions.
• Hands-on experience with intent data platforms and multi-touch attribution.
• AI-driven marketing workflows running in production.
• Experience marketing to developers or selling API products.

Culture & Benefits

• Medical, dental, and vision insurance with up to 100% coverage.
• 401(k) and commuter benefits.
• Flexible and unlimited paid time off policy.
• Potential stock options.
• Work focused on improving the healthcare experience for millions of people.