Head of Sales (B2B)

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Head of Sales
Location: Limassol, Cyprus
Format: Full-time, office
Responsibilities
Sales Management
-Own the Sales team’s commercial results;
-Lead, develop and manage Sales Managers;
-Set individual and team targets, KPIs and performance expectations;
-Run regular pipeline, deal and performance reviews;
-Coach the team and improve individual sales performance;
-Participate in strategic and complex negotiations when needed.
Sales Operations & Performance
-Build and continuously improve the sales operating system;
-Own pipeline structure, qualification standards and sales stages;
-Introduce reliable sales forecasting and reporting;
-Track conversion, sales cycle, pipeline coverage and other core sales metrics;
-Identify bottlenecks and systematically improve conversion between stages;
-Ensure consistent CRM discipline and data quality;
-Build a transparent motivation system aligned with commercial results.
Revenue Growth
-Drive qualified opportunities from SQL to first payment and production;
-Improve win rate and time-to-production;
-Build repeatable approaches for different client segments and use cases;
-Identify opportunities to increase revenue and gross margin;
-Develop outbound sales together with Marketing and Outreach teams.
Cross-Functional Leadership
-Work closely with Marketing, Product, Operations and technical teams;
-Improve the handover between Marketing, Sales, technical integration and Account Management;
-Translate market and client feedback into actionable commercial and product insights;
-Build processes that reduce dependency on individual people and management involvement.
Requirements
-5+ years of experience in B2B Sales;
-2+ years managing a Sales team with direct responsibility for its commercial performance;
-Proven experience building or significantly improving a Sales function;
-Strong understanding of pipeline management, forecasting, conversion and sales performance metrics;
-Experience setting KPIs and managing individual performance;
-Ability to work with both short and complex B2B sales cycles;
-Strong CRM and sales analytics skills;
-Experience personally closing complex B2B deals;
-Experience working with international clients and markets;
-Upper-Intermediate English or higher.
Nice to Have
-Experience in Telecom, CPaaS, SaaS, messaging, MarTech, iGaming, fintech or other infrastructure B2B products;
-Experience with A2P messaging or communication infrastructure;
-Existing network within iGaming, fintech, affiliate or telecom ecosystems;
-Experience building Sales functions in an early-stage or rapidly changing environment.
What We Offer
-Official employment in Cyprus with relocation and work permit support;
21 working days of paid vacation;
-International environment and direct influence on company growth;
-Fast decision-making and minimal bureaucracy;
-Modern tools and strong support from the team and leadership.