EMEA Marketing Lead

Location: London, United Kingdom. The role begins remotely and may transition to four days a week onsite in London.

Salary: £95K–£105K per year.

Company

hirify.global provides AI-powered user interviews that help global brands generate qualitative user insights faster and at greater scale.

What you will do

• Build and execute the EMEA marketing plan with Sales, prioritizing markets, audiences, and programs that increase awareness and qualified pipeline.
• Own regional tradeshow strategy and execution, including event selection, sponsorships, booth experiences, speaking opportunities, promotion, and follow-up.
• Create executive dinners, research roundtables, customer gatherings, and community meetups.
• Build relationships with researchers, insights leaders, customers, industry communities, and regional partners.
• Partner with the US marketing team to localize content, growth, product marketing, creative campaigns, and regional programs.
• Manage budgets, vendors, timelines, logistics, and performance measurement across target-account engagement, qualified meetings, pipeline, and cost efficiency.

Requirements

• 5+ years of B2B marketing experience, including field marketing, events, or community programs in EMEA.
• Experience owning tradeshows and hosted events from concept through execution and follow-up, with measurable pipeline impact.
• Strong relationship-building, writing, communication, and project management skills.
• Experience managing budgets, vendors, multiple programs, CRM, and marketing tools, including HubSpot.
• Experience in a fast-paced startup or resourceful environment, with the independence to build programs from scratch.
• Willingness to travel regularly for events, customer programs, and collaboration across EMEA.

Nice to have

• Experience as the first regional marketer or helping a US-based company establish its EMEA marketing presence.
• Experience marketing to enterprise researchers, insights teams, designers, or product leaders.
• An existing network within the EMEA research and insights community.

Culture & Benefits

• Close collaboration with the EMEA Sales team and the broader US-based marketing team.
• Hands-on individual contributor role with ownership of regional strategy and execution.
• Remote start with a possible transition to four onsite days per week in London.
• Regular travel across EMEA for events, customer programs, and team collaboration.