Senior Marketing Manager, EMEA (AI)

Location: United Kingdom; flexible working from home policy, with the option to work outside the UK for up to 6 months each year; willingness to travel for in-person events is required.

Company

PolyAI provides an agentic dialog platform for building, running, governing and improving conversational AI agents for enterprise customers.

What you will do

• Own the EMEA marketing plan, budget and pipeline targets, setting priorities by country and segment with regional Sales leadership.
• Lead field events across EMEA, including owned events, roadshows, executive dinners, industry conferences and developer conferences, from strategy through on-site execution.
• Run webinars and virtual events with locally relevant language, time zones, speakers and follow-up programs.
• Build integrated campaigns with Demand Generation, Content and Product Marketing, and work with Developer Marketing and Product on workshops, hackathons and meetups.
• Define the handoff from product-led signals to Sales and Partnerships, including lead routing, follow-up plays and shared reporting.
• Manage regional partners, agencies, vendors and contracts; report on cost per outcome, conversion and ROI; and manage and develop direct reports and agency partners.

Requirements

• 3–5 years of B2B marketing experience, including significant field marketing, events and campaigns experience and recent regional or EMEA leadership.
• Experience marketing a platform, developer product or technical product, with an understanding of the transition from product-led growth to a sales-led model.
• Experience owning a regional marketing plan and budget, meeting pipeline targets and providing quantifiable results.
• Strong working knowledge of EMEA markets, including cultural, language and regulatory differences such as GDPR.
• Experience managing people, agencies and vendors and building a collaborative, accountable team culture.
• Experience partnering closely with Sales leadership on lead quality, routing and attribution, using Salesforce and a marketing automation platform.
• Clear, collaborative communication skills with technical audiences and senior executives.
• Willingness to travel for in-person events.

Culture & Benefits

• Values include excellence, ownership, continuous improvement, bias for action, constructive disagreement and building for people.
• Flexible work-from-home policy and a one-off work-from-home allowance.
• 25 holidays on joining, increasing with tenure to a maximum of 32 holidays.
• Employee share options, enhanced parental leave, private healthcare and dental cover, mental health support, fertility and family-forming programs, and menopause care.
• Annual learning and development allowance, Bike2Work scheme, TELUS Health EAP and a five-week paid sabbatical after five years of employment.