Senior Manager, Marketing (Europe)

Location: Remote, United Kingdom; focus on the UK and Ireland

Company

hirify.global provides an AI-powered SaaS platform and related solutions for higher education institutions, serving approximately 3,000 customers across 50 countries and more than 21 million students.

What you will do

• Lead European marketing strategy, regional plans, priorities, and campaigns aligned with sales objectives and global marketing initiatives.
• Own the flagship European customer event and field marketing programme, including industry conferences, roadshows, executive events, and targeted customer engagement.
• Partner with regional sales leadership to identify opportunities, align activities with business priorities, and support pipeline generation and growth.
• Drive ABM initiatives and integrated demand generation campaigns for priority accounts, including campaigns supporting hirify.global Student modernisation, ERP growth, and new product introductions.
• Oversee regional digital, social, and content marketing, adapting global campaigns and messaging for European markets.
• Lead and develop a Digital Content Marketer, manage regional budgets, agencies, and resources, and measure engagement, pipeline, and revenue performance.

Requirements

• 8+ years of B2B marketing experience, ideally in SaaS, enterprise technology, higher education, or a similarly complex environment, including regional or multi-market responsibilities.
• Experience leading regional marketing strategies, teams, or significant marketing programmes with both strategic planning and hands-on delivery.
• Strong experience planning and delivering large-scale customer events, industry conferences, roadshows, and targeted engagement programmes.
• Experience developing and delivering ABM and integrated demand generation campaigns in partnership with sales teams.
• Broad knowledge of digital marketing, content, social media, campaigns, and marketing channels, with an understanding of their commercial contribution.
• Strong understanding of the European market, particularly the UK and Ireland; knowledge of the higher education sector and its challenges is required as an area of focus.
• Experience managing and developing people, providing direction, encouraging collaboration, and supporting professional growth.
• Strong stakeholder management skills and confidence influencing senior leaders across regional and global teams.
• Commercially focused and analytical approach, including budget management, campaign measurement, and demonstrating marketing contribution to pipeline and revenue.
• Excellent organisational and project management skills, with the ability to manage competing priorities across multiple markets.
• A degree in marketing, business, communications, or a related discipline, or equivalent professional experience.

Nice to have

• Familiarity with Salesforce, Marketo, Tableau, or similar marketing and CRM platforms.
• Knowledge of the higher education sector and its challenges.

Culture & Benefits

• 25 days of annual leave plus 8 public holidays.
• Optional private medical and dental cover and a competitive pension plan.
• Thrive Flex Lifestyle Account supporting health, financial, or learning interests.
• Five charitable days, wellness resources, caregiver support, and parental leave covering maternity, paternity, and adoption.
• Learning culture with educational assistance, professional development opportunities, and LinkedIn Learning.
• Diversity and inclusion programmes, employee resource groups, and employee referral bonuses.