Sales Development Representative (SDR) (AI Sales)

Location: New York City, United States; on-site

Company

Kale is a creator marketing platform connecting leading consumer brands with a community of more than 100,000 creators to generate authentic content at scale across food and beverage, beauty, wellness, retail, and related sectors.

What you will do

• Identify, research, and engage marketing decision-makers at leading consumer brands through email, LinkedIn, phone, and creative outbound outreach.
• Use HubSpot, Apollo, LinkedIn Sales Navigator, AI-powered prospecting platforms, and automation workflows to build targeted lists and execute campaigns.
• Book qualified meetings, generate pipeline, and create new business opportunities for Account Executives.
• Research target accounts, marketing initiatives, product launches, and industry trends to personalize outreach.
• Test messaging, outbound sequences, AI tools, and automation workflows; track activity, conversion rates, meetings booked, and pipeline generated.
• Collaborate with Account Executives, sales leadership, and marketing, while participating in discovery calls, product demonstrations, and deal strategy discussions.

Requirements

• 1–3 years of experience in sales, business development, marketing, or a related field.
• Strong written and verbal communication skills.
• Tech-savvy, curious, and willing to learn new software, experiment with AI, and improve work efficiency.
• Resourceful, creative, and comfortable thinking outside the box to reach prospects.
• Self-motivated, organized, and comfortable working toward ambitious goals.
• Coachable, competitive, and eager to develop a long-term career in sales.
• Interest in consumer brands, social media, marketing, and the creator economy.
• Ability to thrive in a fast-paced startup environment.

Nice to have

• Experience using HubSpot, Apollo, LinkedIn Sales Navigator, Clay, Salesforce, or similar sales platforms; prior experience with specific sales tools is not required.
• Familiarity with AI-powered prospecting, lead enrichment, and outbound automation.
• Experience building email sequences or managing outbound campaigns.
• Knowledge of ChatGPT, Claude, or other workflow automation platforms.
• Previous experience at a startup or high-growth technology company.

Culture & Benefits

• Clear path to advance from SDR to Account Executive in approximately 12 months based on performance and business needs.
• Hands-on mentorship from experienced sales leaders and Account Executives.
• Opportunity to gain experience with modern sales technology, AI tools, and automation.
• Direct impact on customer-base growth and outbound strategy.
• Fast-paced, ambitious, and collaborative startup environment.