Senior Product Marketing Manager - Compete

Location: Remote, United States

Base pay: $136,400–$225,000 annually in Colorado; $136,400–$248,600 annually in Washington; $136,400–$272,500 annually in California and NYC. Annual bonus eligibility may apply.

Company

hirify.global provides a cloud compliance platform for tax and technology, processing customer API calls and tax returns at scale.

What you will do

• Partner with the Competitive Intelligence lead to turn competitor research, monitoring data, and win/loss findings into de-positioning and win-zone strategies.
• Build and own a competitive de-positioning program with counter-narratives, catch questions, and proof points that challenge competitor claims.
• Define and refine win zones across segments, use cases, deal profiles, and buying triggers using win/loss patterns from the Clozd program.
• Translate competitive intelligence and win-zone data into field-ready content for Sales Enablement, Product Management, and Revenue Marketing.
• Support pricing and packaging discussions by identifying premium-value opportunities and areas where hirify.global must defend on price.
• Extend win-zone analysis into retention, competitive churn defense, and expansion opportunities with the GTM strategy team.

Requirements

• 6–8 years of experience in product marketing, competitive or sales enablement, or a related field at a B2B SaaS company.
• Proven experience building de-positioning, win-zone, or competitive positioning programs that measurably improved win rates, distinct from running primary competitive research.
• Experience partnering with a dedicated competitive intelligence function and translating its research into field-ready strategy, messaging, and enablement.
• Hands-on experience with sales enablement and competitive content tools such as Highspot, Clozd, and Crayon.
• Strong written and verbal storytelling skills for clear, persuasive narratives aimed at field and executive audiences.
• Executive presence and the ability to present insights and influence senior and executive stakeholders.
• Experience using AI and AI-related technologies and applying AI to business challenges.

Nice to have

• Experience in regulated markets such as tax, compliance, or FinTech.

Culture & Benefits

• Remote work in the United States.
• Paid time off and paid parental leave.
• Bonus eligibility for many employees.
• Benefits may include private medical, life, and disability insurance, depending on location.
• Commitment to diversity, equity, and inclusion with employee resource groups supported by senior leadership and executives.