Principal Product Marketing (AI Healthcare)

Location: San Francisco, United States; hybrid

Salary: $205,000–$240,000 per year, plus equity

Company

hirify.global builds AI agents for healthcare that maintain patient context across scheduling and care journeys, supported by a large proprietary specialty healthcare dataset.

What you will do

• Own go-to-market strategy and performance for the Health Systems segment, from positioning and messaging through pipeline, win rate, and revenue growth.
• Partner with Sales, Demand Generation, Customer Success, Product, and Revenue leadership on segment execution and integrated product launches.
• Develop customer proof assets, including case studies, video spotlights, and ROI narratives, to shorten sales cycles.
• Define sales enablement strategy, including pitch narratives, battlecards, product collateral, and objection handling.
• Contribute to pricing, packaging, monetization, roadmap, and resourcing decisions using market and performance data.
• Track industry trends, regulatory changes, and competitor activity, turning them into market perspectives and GTM recommendations.

Requirements

• 7–10+ years of B2B SaaS and sales-led growth product marketing experience.
• Track record of owning go-to-market strategy and revenue or growth outcomes for a product line, segment, or business unit.
• Experience executing in early-stage or fast-moving environments and influencing senior stakeholders across Product, Sales, and Marketing.
• Exceptional written, verbal, visual, and executive-level communication skills.
• Strong technical fluency and ability to translate complex products into clear customer value.
• Working knowledge of HubSpot, Marketo, Google Analytics, Looker, Slides, and Figma.

Nice to have

• Experience with provider and health system organizations, EHR ecosystems, regulated markets, or applied AI platforms.

Culture & Benefits

• Equity participation and competitive compensation.
• Annual professional development budget and training opportunities.
• Medical, dental, and vision insurance, plus a 401(k) plan.
• Flexible PTO, meals and snacks, fitness stipend, commuter benefits, and an office setup stipend.
• Fast-moving environment focused on ownership, customer impact, accountability, and teamwork.