Demand Generation Program Manager (AI)

Location: Canada (Remote)

Base compensation: CAD 101,000–CAD 122,000 per year, plus Restricted Stock Units (RSUs).

Company

hirify.global develops Grafana Cloud, a fully managed, open-source-based observability platform used by more than 10,000 organizations.

What you will do

• Own the webinar calendar end to end across AMER, EMEA, APAC, and LATAM, including presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and on-demand conversion.
• Brief technical presenters, shape session outlines, and maintain a practitioner-first audience experience.
• Use performance data and downstream pipeline quality to plan topics and coordinate quarterly decisions with demand generation and product marketing.
• Extend automation for session setup, promotion, and recording repurposing, using AI and agentic workflows as standard production tools.
• Connect webinar activity to product adoption and pipeline, produce trusted reporting, and identify underperforming programs.
• Expand the program into additional languages and formats when supported by performance data.

Requirements

• 4+ years of experience in demand generation, event marketing, or lifecycle marketing at a B2B software company.
• Hands-on ownership of a recurring webinar or virtual event calendar across multiple regions.
• Experience with a webinar platform such as ON24, Zoom Webinars, Contrast, Goldcast, or a similar tool, plus CRM campaigns, registration synchronization, attendance data, and follow-up triggers.
• Ability to work effectively with technical presenters, including engineers and solutions architects.
• Hands-on experience building AI automations or agentic workflows and using data to create reliable program reporting.
• Strong program management skills for coordinating 20 or more concurrent moving pieces and delivering on schedule.

Nice to have

• Experience repurposing content at scale into clips, blog posts, social content, and on-demand libraries.
• Localized program experience and an understanding of when translation provides sufficient value.
• Familiarity with observability, monitoring, or open-source ecosystems.
• Experience with Customer.io, Salesforce, BigQuery, or another modern data stack.
• Experience with product-led and sales-led motions.

Culture & Benefits

• Remote-first environment with team members across more than 40 countries.
• Autonomy, transparent communication, high trust, and an innovation-driven working environment.
• Career growth opportunities and visible, approachable leadership.
• In-person onboarding for new team members.
• Global annual leave policy of 30 days, including three Grafana Shutdown Days, subject to local legislation.
• RSUs for all roles to share in the company's success.