Head of Marketing Operations & Growth (E-commerce)

Location: Remote within Latin America; candidates must be based in Argentina, Brazil, Chile, Mexico, Colombia, or Peru, with significant daily working-hour overlap with U.S. time zones.

Company

hirify.global is a remote work platform connecting Latin American professionals with companies globally; the client is Toolbox Widget, a U.S. tool-accessory brand with a multi-million-dollar DTC and Shopify business.

What you will do

• Own the integrated marketing strategy, campaign calendar, briefs, accountability framework, and operational execution across agencies, contractors, and creators.
• Manage external vendors across PPC, email/SMS, SEO, CRO, social, and organic content, ensuring quality and on-time delivery.
• Direct U.S. marketing execution and adapt growth plans for Canada, the UK, Australia, and the EU.
• Lead affiliate and creator programs, including onboarding, briefs, content deliverables, landing pages, tracking, and optimization.
• Coordinate product launches, BFCM, and other promotional campaigns with supply chain, inventory, and operations teams.
• Build SOPs and repeatable workflows, and deliver weekly executive dashboards covering revenue, contribution margin, ad spend, ROAS/MER, acquisition, retention, and market performance.

Requirements

• Proven marketing leadership or operations experience for a multi-million-dollar e-commerce/DTC brand operating on Shopify.
• Experience orchestrating, directing, and holding multiple agencies and contractors accountable.
• Strong hands-on experience managing affiliate, influencer, and creator marketing programs.
• Understanding of multi-channel DTC metrics, including unit economics, contribution margins, MER, ROAS, CAC, and LTV.
• Experience planning and executing major promotional events such as BFCM and product launches in coordination with inventory and operations teams.
• Ability to work independently with high autonomy and build scalable marketing systems and processes.
• Fluent English is mandatory for daily written and verbal collaboration with U.S. leadership and international vendors.
• Must be based in Latin America and maintain significant daily working-hour overlap with U.S. time zones.

Nice to have

• Direct experience with international DTC expansion and adapting U.S. marketing strategy for Canada, the UK, Australia, and the EU.
• Familiarity with hardware, tool accessories, DIY, or automotive e-commerce categories.

Culture & Benefits

• Fully remote work within Latin America with flexible time schedules.
• Long-term independent contractor agreement with compensation in USD.
• Career growth through work with international clients and dynamic projects.

Hiring process

• Initial interview with hirify.global's recruiting team.
• Technical interview with the client, followed by a cultural fit interview with the client's manager.
• Final interview with a C-level executive; the process usually has four stages and takes approximately four to six weeks, with possible technical rounds or take-home tests.