Senior Analyst, Digital Marketing (Fintech)

Location: Toronto, Canada

Base pay: $75,000–$103,000 per year, plus annual bonus/commission, equity, and benefits.

Company

hirify.global is a financial technology company operating in the financial services sector.

What you will do

• Manage digital marketing requests, prioritization, workflows, project records, and stakeholder updates.
• Build, update, enhance, quality-check, and maintain FinTech pages, articles, landing pages, and campaign content in the CMS.
• Support keyword, search trend, competitive, SEO, and AI search optimization work, including metadata, content briefs, internal linking, structured content, and on-page optimization.
• Support YouTube, Display, remarketing, PPC, audience targeting, campaign setup, tracking, conversion validation, and pre-launch quality assurance.
• Support recurring and ad hoc reporting, dashboards, data collection, data quality checks, campaign measurement, and first-draft performance insights.
• Coordinate with content, creative, product, revenue, web, marketing, development, and platform teams to resolve issues and deliver scalable digital experiences.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent practical experience.
• 3–5 years of relevant experience in digital marketing, performance marketing, web production, content operations, SEO, paid media, or a related discipline.
• Working knowledge of how web, SEO/AIO, paid media, analytics, content, and conversion optimization work together.
• Experience using a CMS and supporting website publishing, page updates, or campaign landing pages.
• Strong organization, project management, cross-functional collaboration, prioritization, and deadline-management skills in a fast-paced environment.
• Excellent written and verbal communication, attention to detail, and commitment to quality assurance.
• Collaborative, curious, process-improvement mindset with the ability to support documentation, workflow consistency, and scalable digital operations.

Nice to have

• Experience with Google Analytics, Google Search Console, SEMrush or similar SEO platforms, and dashboard or visualization tools.
• Hands-on exposure to Google Ads or Bing Ads, including YouTube, Display, remarketing, audience targeting, campaign QA, or performance monitoring.
• Experience with enterprise CMS platforms such as Drupal, project management tools such as Monday.com, and workflow or documentation best practices.
• Basic understanding of HTML/CSS, accessibility, web governance, and digital quality standards.
• Experience in B2B, financial technology, financial services, or another complex, regulated industry.
• Relevant certifications in analytics, paid media, SEO, or experimentation.

Culture & Benefits

• Full-time employment with competitive rewards and comprehensive benefits.
• Annual bonus/commission and equity incentives.
• Opportunity for professional growth.
• Inclusive equal opportunity workplace with reasonable accommodation throughout the hiring process.