Events Growth Marketing Manager (Platform Engineering)

Location: Remote, based in Berlin, Amsterdam, Barcelona, Copenhagen, Dublin, Lisbon or London; occasional travel to event cities may be required.

Company

hirify.global runs the PlatformCon and AgenticCon conferences, a university, a newsletter for platform engineers, and Weave Intelligence, alongside roadshows, roundtables, workshops and community events.

What you will do

• Own registration and attendance growth for PlatformCon, AgenticCon and the wider events portfolio across major international event cities.
• Build growth loops, long-term relationships and reusable audiences among hirify.global practitioners and leaders.
• Own Luma event pages and end-to-end campaigns designed to increase both registrations and attendance.
• Use HubSpot and Luma to segment and target audiences for each event.
• Collaborate with design and content on event pages, visuals, copy and campaign assets.
• Brief performance marketing and lifecycle managers, then build and prove a repeatable event marketing playbook within the first 180 days.

Requirements

• Systems-thinking approach focused on growth loops rather than one-off tactics.
• Experience in B2B SaaS marketing.
• Track record of building audiences and driving real attendance at in-person events, not only registrations.
• Strong hands-on experience with CRM tools such as HubSpot for segmentation and targeting.
• Comfort running social campaigns and briefing paid campaigns.
• Ability to work independently with complete ownership and build repeatable systems.
• Ability to collaborate with design on event visuals for Luma and website pages.
• Comfort with occasional travel to event cities when events require it.

Nice to have

• Experience with Luma as an event platform.
• Experience marketing events for a company whose primary business is events.

Culture & Benefits

• Remote work arrangement.
• Complete ownership of event growth, audience development and the marketing playbook.
• Direct access to the Head of Growth and the wider leadership team.
• Opportunity to work on major hirify.global and cloud-native events attended by senior technology leaders.
• Operations support is available for data and automation tooling such as Zapier and n8n; experience with these tools is not required.