Product Marketing Manager (AI-Powered Affiliate Platform)

Location: Remote from Poland, Bulgaria, Ukraine, Portugal, or Spain

Company

Scaleo is a SaaS platform for building, managing, and optimizing affiliate marketing programs, serving customers across Europe, the UK, the US, Asia, and Australia.

What you will do

• Develop product positioning, messaging, value propositions, target audiences, and buyer personas.
• Plan and execute go-to-market strategies for products, features, updates, and launches.
• Create sales and customer success enablement materials, including pitch decks, battlecards, demo guides, presentations, and ROI tools.
• Conduct competitor research, market analysis, customer research, and win/loss analysis.
• Develop expert content for technical and business audiences to support demand generation and customer education.
• Collaborate with Product, Sales, Customer Success, and Growth to improve adoption, retention, expansion, and commercial alignment.

Requirements

• Proven Product Marketing experience in an established B2B SaaS or IT product company.
• Experience working in a structured product marketing or marketing team within a mature B2B product environment.
• Hands-on experience with positioning, messaging, value propositions, buyer personas, go-to-market strategies, and product launches.
• Experience with competitive research, market analysis, sales enablement materials, and expert-level content strategy.
• Ability to explain complex product capabilities as clear business benefits, supported by strong analytical, communication, and cross-functional collaboration skills.
• Must be able to work remotely from Poland, Bulgaria, Ukraine, Portugal, or Spain.

Nice to have

• Experience in affiliate marketing, AdTech, iGaming, affiliate tracking, partner management, or advertising technology.
• Experience with go-to-market strategies for technical B2B products or complex SaaS platforms.
• Experience using customer research, win/loss analysis, and product usage insights to improve positioning and messaging.
• Experience measuring product marketing impact on adoption, engagement, pipeline, and revenue.
• Familiarity with product-led growth strategies and SaaS business models.

Culture & Benefits

• Product-driven environment focused on building a globally recognized SaaS platform.
• Regular annual salary reviews.
• Flexible paid vacation and sick leave.
• Company-funded learning and development opportunities.
• Collaborative team culture and team events.