CRM Specialist

Location: Porto, Portugal. Hybrid model: 3 days a week from the office and 2 days from home.

Company

hirify.global is a global luxury fashion platform connecting creators, curators, and consumers.

What you will do

• Plan, build, proof, and deploy CRM campaigns across email, push, and in-app messaging.
• Build event-based triggers, automated flows, and transactional or stock-alert campaigns in MoEngage.
• Segment audiences using membership status, preferences, demographics, and other customer attributes.
• Monitor campaign performance, conduct reporting, and create a continuous test-and-learn roadmap.
• Debug automation failures, optimize campaign logic, and identify opportunities for personalization and AI-driven audience, message, and timing selection.
• Collaborate with data, engineering, product, creative, analytics, merchandising, loyalty, and commercial teams to deliver CRM initiatives.

Requirements

• Experience with MoEngage or a similar tier-one email service provider such as Bloomreach, Braze, or Responsys.
• Experience working with automated or triggered campaigns and discussing data, product, and engineering solutions.
• Ability to manipulate performance data and turn it into actionable insights using Looker, Microsoft Excel, or Google Sheets.
• Strong organization, attention to detail, communication skills, and ability to work under pressure in a reactive environment.
• Ability to collaborate with cross-functional stakeholders and translate business needs into customer experiences.

Culture & Benefits

• Data-driven, test-and-learn marketing culture with a collaborative working style.
• Global CRM team with colleagues in the United Kingdom, Brazil, and the Middle East.
• Employee pension scheme and flexible benefits program.
• Health insurance and critical illness cover.
• Flexible hybrid work environment.