Product Marketing Director, US Equity Lead (Asset Management)

Location: Baltimore, Maryland, United States; hybrid work with up to one day per week from home.

Base salary: $159,000–$272,000 for Maryland, Colorado, Washington, and remote workers; other stated ranges are $175,000–$299,000 for Washington, D.C. and $199,000–$339,000 for New York and California.

Company

hirify.global is a global asset management organization providing equity, fixed income, and multi-asset investment solutions to individuals, advisors, institutions, and retirement plan sponsors.

What you will do

• Lead product marketing direction and prioritization for US Equity capabilities in alignment with business and enterprise marketing priorities.
• Develop value propositions, messaging frameworks, positioning strategies, campaigns, sales enablement materials, thought leadership, and client communications.
• Translate client needs, market dynamics, competitive intelligence, investment trends, and industry developments into strategic product focus areas.
• Lead integrated product marketing and communications planning across the client journey and coordinate content delivery across teams.
• Build partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
• Establish performance goals, monitor campaign and business results, report performance, and refine marketing strategies.

Requirements

• Bachelor’s degree or equivalent combination of education and relevant experience.
• 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field.

Nice to have

• Advanced degree and/or CFA designation.
• Experience working directly with investment professionals, portfolio managers, or product management teams.
• Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
• Familiarity with agile prioritization, integrated campaign planning, and content governance models.
• Deep understanding of investment products, asset classes, capital markets, and institutional or intermediary client segments.
• Success developing positioning, messaging, and go-to-market strategies for complex investment capabilities.
• Strong executive communication, stakeholder management, and cross-functional leadership skills.
• Ability to synthesize complex information into clear, actionable marketing recommendations.
• Experience leading integrated campaigns in matrixed organizations.
• Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement.

Culture & Benefits

• Collaborative, inclusive work environment with a focus on diversity, equity, and inclusion.
• Hybrid work schedule with up to one day per week from home.
• Competitive compensation and discretionary annual bonus eligibility.
• Retirement plan, health and wellness benefits, and paid time off for vacation, illness, medical appointments, and volunteering.
• Family care resources, including fertility and adoption benefits, plus online therapy.