Director of Product Marketing (Fintech)

Location: Hybrid preferred from the San Francisco, CA or New York, NY offices, with in-office work on Mondays, Wednesdays, and Fridays; remote candidates are also considered.

Salary: $180,000–$240,000 per year base pay, plus equity and other applicable compensation.

Company

hirify.global is a Series A fintech startup building an AI-native disputes automation and fraud prevention platform for financial institutions.

What you will do

• Own product positioning, messaging, and storytelling across the product portfolio.
• Lead go-to-market strategy for product launches, new features, and expansion into new verticals and markets.
• Build sales enablement programs, including pitch frameworks, competitive intelligence, objection handling, playbooks, training, and content systems.
• Own interactive demo strategy and improve the role of demos in the sales cycle.
• Lead market, customer, and competitive intelligence efforts that inform positioning and product direction.
• Coordinate launches across Product, Marketing, and Revenue while hiring and developing product marketing talent.

Requirements

• 7+ years of experience in product or product marketing, ideally in B2B fintech, SaaS, or data-driven technology.
• Track record of owning go-to-market strategy and connecting it to revenue outcomes.
• Strong knowledge of solution and value-based selling and sales positioning.
• Experience building and scaling sales enablement programs and infrastructure.
• Experience leading cross-functional initiatives, influencing without direct authority, and managing or mentoring team members.
• Exceptional communication and storytelling skills, familiarity with AI tools for marketing workflows, and a bachelor's degree in Marketing, Business, or a related field.

Nice to have

• Background in financial services, payments, lending, or fraud technologies.
• MBA.

Culture & Benefits

• Startup equity for full-time roles.
• Full health, vision, and dental coverage.
• 401(k) with matching contributions and One Medical membership.
• Flexible paid time off, commuter benefits, and an annual home office budget.
• Apple equipment, stocked kitchens, weekly lunches, team-building events, and happy hours.