Staff Product Marketing Manager, Business (B2B)

Location: Los Angeles, CA or San Francisco, CA; fully remote or hybrid work setup available.

Base salary: $215,000–$225,000 annually for roles based in San Francisco and Los Angeles; final offers vary by location, experience, expertise, and scope.

Company

hirify.global provides link-in-bio and digital presence tools used by creators, entrepreneurs, businesses, agencies, and global brands.

What you will do

• Define positioning, messaging, and storytelling for SMB tools and the multi-profile, multi-seat Workspaces product.
• Drive business acquisition, activation, free-to-paid conversion, and seat expansion through lifecycle messaging and in-product storytelling.
• Build business-segment personas and use customer research, behavioral data, and market intelligence to influence product strategy and roadmap priorities.
• Lead end-to-end go-to-market strategy for business-focused launches, including audience segmentation, channels, messaging, and success metrics.
• Develop competitive intelligence and repeatable launch playbooks for business products.
• Align product, growth, brand, content, community, support, and leadership teams around consistent business messaging.

Requirements

• 8+ years of product marketing experience.
• Meaningful experience with B2B, SMB, multi-seat, or team-based products.
• Track record of leading complex launches and delivering measurable acquisition, activation, and retention outcomes.
• Understanding of business buying processes, multi-stakeholder decisions, longer consideration cycles, and ROI communication.
• Experience creating segment personas that influence product and go-to-market decisions.
• Strong analytical, strategic, cross-functional, and stakeholder-alignment skills.

Nice to have

• Experience at a high-growth consumer or SMB platform.

Culture & Benefits

• Flexible choice between fully remote and hybrid work, with async collaboration across a global team.
• Annual wellbeing allowance for fitness, development, childcare, travel, charitable donations, pet insurance, and home-office setup.
• For US-based employees, 100% coverage of employee medical, dental, vision, disability, and life insurance premiums, with 80% dependent coverage.
• Employer retirement contribution, generous vacation and leave programs, and employee stock options.
• Family-friendly, inclusive, and flexible work environment.